LL Bean sharpens focus on outdoor philanthropy
FREEPORT, Maine (AP) — L.L. Bean's renewed focus on the outdoor fun proclaimed in its "Be An Outsider" campaign is being reflected in the retailer's corporate giving.
The Maine-based retailer is doubling its charitable giving to $4 million and channeling the new gifts to outdoors-oriented nonprofits, part of a trend of companies sharpening their philanthropic focus at a time when corporate responsibility is high on the minds of consumers.
‘NotPetya’ ransomware attack shows corporate social responsibility should include cybersecurity
(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.)
Scott Shackelford, Indiana University