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Press release content from Globe Newswire. The AP news staff was not involved in its creation.

Accor Recommends Visiting Media’s Virtual Sales & Marketing Platform to Hotels Across Europe and the Americas

October 22, 2019

Portland, Oregon, Oct. 22, 2019 (GLOBE NEWSWIRE) -- Visiting Media’s TrueTour™ sales tool, the first-to-market immersive sales platform for the hospitality industry, will now empower Accor properties across Europe and the Americas with unmatched top-to-bottom 360°, 3D and virtual reality presentation and delivery capabilities, making it far easier to upsell their luxury rooms and suites and sell their event spaces in person and at a distance. Increasing average booking speeds and rapidly generating incremental revenue will help them surpass their goals as the adoption of TrueTour across the company multiplies the efforts of every member of the sales and marketing teams.

In order for Accor to differentiate itself from the competition, they needed to solve for a few key challenges. First, they needed to provide tangible value to customers near and far using the latest technology available. To do this, they needed to create an experience as close as possible to physically being on property, creating emotional connections and a sense of experience. Second, they had to synchronize all of their most valuable sales assets in one place. This would create a central hub for meeting planners to find and showcase stellar visual sales experiences, with the goal of increasing group sales.

Accor’s division of Luxury & Premium Brands in Central & Eastern Europe was researching a number of modern marketing tools to elevate their MICE and leisure selling capabilities to a global audience. Noting the high quality of visuals, ease of use, integration and sharing capabilities, data reporting and ROI potential, TrueTour became the top choice for immersive selling with Europe’s Luxury and Premium brands. Petra Loecher, Vice President of Sales, Luxury & Premium Brands for Accor Central & Eastern Europe, states why Visiting Media’s TrueTour technology stood out to Accor:

“We have implemented the TrueTour App in several properties of our Luxury & Premium Brands in Central & Eastern Europe in 2019, more properties to come, and the results have been amazing. It enables our sellers, both Hotel Sales & Global Sales, to use new immersive visuals and provide a selling tool that fits perfectly the client’s needs to virtually experience the hotel & event space, present 360° images and 3D virtual tours of the property.Hotel PowerPoint presentations are something from the past, new 360°/3D technology is the way forward.”

Ben Powers, VP of Sales, Hotels & Resorts Division, was integral in launching the brand’s portfolio thus far. “Accor was one of the first major hotel groups to use TrueTour, starting with their Fairmont locations in the Americas. We’ve enjoyed a strong relationship with Accor and look forward to continuously innovating on their behalf.”

The first hotels in Europe to release their TrueTour experiences were Fairmont Le Montreux Palace, Sofitel Munich Bayerpost, Sofitel Berlin Kurfürstendamm, Raffles Europejski Warsaw and Swissôtel Le Plaza Basel. Coming soon in October will be the Pullman Berlin Schweizerhof and Swissôtel Zurich. More key MICE properties will be rolled out in the next months and 2020 within the region including expansion to midscale brands such as Novotel.

Visiting Media is currently working with Accor’s Global Sales team, building a syndication hub that will soon sync all property-level 360° and 3D content with global sellers worldwide in real time, becoming the first immersive content network of its kind.About Visiting Media: Visiting Media is a technology and immersive content production company dedicated to delivering the world’s best visual selling tools to inspire, describe, promote and convey our customers’ spaces as early as possible in the buying cycle. We build innovative and powerful, yet simple solutions that deliver both traditional and immersive (360, 3D, virtual reality) content and focus on making selling easier, pragmatic and more joyful. Our products immediately increase conversions, selling speed, sales team efficiency and actionable data collection. (www.visitingmedia.com)

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Chelsea Schroeder Visiting Media 5035057931 chelsea@visitingmedia.com