In New Business Sweep, Chemistry Tapped as LifeStyles Healthcare New AOR, Wins National Projects for Kirkland’s and Guardian Protection Services
ATLANTA, April 01, 2019 (GLOBE NEWSWIRE) -- Full-service agency Chemistry today announced it has been named AOR for LifeStyles Healthcare in North America, whose portfolio of brands include SKYN (non-latex) and LifeStyles (latex) branded condoms, lubricants, devices and other sexual well-being product offerings. In addition to the AOR win, Chemistry is being tapped for national projects for brands including retail chain Kirkland’s and security company Guardian Protection Services.
Brought on to assist with the brand’s overarching growth strategy, Chemistry is partnering with LifeStyles Healthcare (formerly Ansell Healthcare) to work toward achieving its mission of creating billions of joyful moments every day. Currently ranked #2 in the global condom marketplace, LifeStyles Healthcare is looking to expand its sexual wellbeing group of product offerings. Chemistry will support that mission through creative development, media and experiential social media curation, focusing on the brand’s needs in the US and Canada.
LifeStyles Healthcare’s Chris New, VP, Director of Marketing & Sales - Americas Region, said, “We pride ourselves on focusing on human connection. As we emphasize our sexual wellness offerings, we’re confident that Chemistry is the right agency to bring innovative and smart ideas that drive results.”
Kirkland’s has recruited Chemistry to spearhead its brand evolution while it seeks to entice the next generation of shoppers. Chemistry will be tasked with creating a new consumer-facing articulation of Kirkland’s positioning, introducing it (both internally and externally) through a multi-tiered roll out in 2019.
Guardian Protection Services is working with Chemistry to redesign its website, including its experience, design and development to create a modernized look that better serves its current and prospective customers.
“We have some very talented folks here that know how to create change and make an impact. We are grateful to earn the trust of these fantastic companies,” said Tim Smith, President of Chemistry Atlanta. “Over the last year, we’ve expanded our business by 60 percent and it’s a direct reflection on our unique ability to draw on the culture around us to conceive creative ideas that drive results for clients. Partnering with LifeStyles, Kirkland’s and Guardian gives us the opportunity to apply that same creative thinking to new brand challenges. We can’t wait to get started.”
Ned Show, CEO of Chemistry, said, “2019 is off to a tremendous start, we’ve been very fortunate to be selected by these great companies to help them grow their brands and their business. The team here is excited to get new ideas and work into the market quickly.”
About ChemistryWe are 100 doers and makers united by the belief that an ounce of action is worth a pound of theory. Everything we do is centered around connecting culture, technology and insight to drive results. This is where brands must live. This is where we live every day. To learn more, visit the lab at http://chemistryagency.com
About LifeStyles LifeStyles has a history dating back to 1905 when Eric Ansell first started making condoms in Richmond, Australia. Today LifeStyles is a Global leader in the sexual wellness sector, comprising a broad range of condom, personal lubricant and other related products. LifeStyles is the world’s #2 condom company with leading latex brands such as LifeStyles®, Jissbon®, Manix®, Unimil®, Blowtex® and others, as well as the fast-growing, highly-innovative non-latex condom brand SKYN®. LifeStyles Healthcare was created on 1 September 2017 when the consortium of Humanwell Healthcare & CITIC Capital private equity purchased the Sexual Wellness division from Ansell.
About Kirkland’s, Inc.Kirkland’s, Inc. was founded in 1966 and is a specialty retailer of home décor in the United States. Although originally focused in the Southeast, the Company has grown beyond that region and currently operates 434 stores in 37 states as well as an e-commerce enabled website, www.kirklands.com. The Company’s stores present a broad selection of distinctive merchandise, including holiday décor, art, furniture, ornamental wall décor, fragrance, mirrors, lamps, decorative accessories, textiles, housewares, gifts, floral products, frames, clocks and outdoor living items. More information can be found at www.kirklands.com.
About Guardian Protection ServicesGuardian Protection Services is a company dedicated to life safety and monitoring of property. We provide an extensive array of security and monitoring services to more than a quarter-million residential and commercial customers. Guardian is the nation’s largest privately-held security company, but we weren’t always that way. We do business today with the same integrity, attention to detail and commitment to customer service that was present when the company was founded back in 1950. We’re a security company you can depend on.
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