NEW ORLEANS (AP) — Former First Lady Michelle Obama will be among the 2019 headliners at the Essence Festival, which is marking its 25th anniversary.
Organizers: 2018 Essence Festival has $280M economic impact
NEW ORLEANS (AP) — This year's Essence Festival had a record-breaking $280 million economic impact on New Orleans and the state, organizers said Wednesday.
Essence Communications CEO Michelle Ebanks said growth in festival attendance, which reached more than 510,000 this year over a 4-day period, sparked the increase making it the highest fiscal input in the event's 24-year history. Previously, organizers have said the festival's impact on the city's economy was about $200 million.