Veritas Farms Launches Digital Advertising Campaign with Hearst Media
Fort Lauderdale, FL - ( NewMediaWire ) - November 25, 2019 - Veritas Farms, Inc. (OTCQB:VFRM) “Veritas Farms” or the “Company”), a vertically integrated agribusiness focused on the production of full spectrum hemp oil products with naturally occurring cannabinoids is pleased to announce its latest advertising campaign launched in partnership with Hearst Media. The campaign was launched on November 21st and will continue through to Q2 2020. The digital partnership with Hearst Media is expected to generate 7 million paid impressions and significantly more organic impressions.
Veritas Farms will use the campaign to advertise its core portfolio, such as Veritas Beauty™ and the award winning line of full-spectrum-hemp pet products which are due to be unveiled soon. The publications in this advertising campaign will run on the websites and social media pages of Hearst magazines, including Cosmopolitan, Women’s Health, Runner’s World, Marie Claire and Good Housekeeping. The campaign will utilize advertorials, banner ads, and social media promotions tailored to each publication’s audience. For example; Cosmopolitan will be used to promote the Veritas Beauty™ line of products.
“The campaign with Hearst Media represents a natural partnership that will help connect a brand new audience with Veritas Farms products,” explained Veritas Farms CEO Alexander Salgado “Cosmopolitan readers will really connect with the Veritas Beauty™ line of products and that publication alone has 3 million Instagram followers, 10 million Facebook fans, and over 50 million monthly visits to their websites.”
The Hearst Media digital partnership is part of Veritas Farms’ ongoing efforts to reach out to new customers. The company recently expanded its successful billboard campaign to Times Square, just in time for New Year’s Eve. The Company has already successfully built out its distribution network and generated record revenues in Q3 2019. We believe that customer acquisition campaigns, like the one undertaken with Hearst Media, will be key to the Company’s success over the balance of 2019 and into 2020.
About Veritas Farms, Inc.
Veritas Farms, Inc. (OTCQB: VFRM ) is a vertically integrated agribusiness focused on producing superior quality, whole plant, full spectrum hemp oils and extracts containing naturally occurring cannabinoids. The Company currently owns and operates a 140-acre farm and production facilities in Pueblo, Colorado, and is registered with the Colorado Department of Agriculture to grow industrial hemp. The Company markets and sells products under its Veritas Farms™ brand and manufactures private label products for a number of leading distributors and retailers.
Veritas Farms™ brand full spectrum hemp oil products include vegan capsules, tinctures, formulations for sublingual applications and infused edibles, lotions, salves, and oral syringes in a variety of size formats and flavors. All Veritas Farms™ brand products are third-party laboratory tested for strength and purity. The Company files periodic reports with the Securities and Exchange Commission, which can be viewed at www.sec.gov.
Cautionary Language Concerning Forward-Looking Statement
This press release contains “forward-looking statements” within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. All statements, other than statements of historical fact, including those with respect to the Company’s mission statement and growth strategy, are “forward-looking statements.” Although the Company’s management believes that such forward-looking statements are reasonable, it cannot guarantee that such expectations are, or will be, correct. These forward-looking statements involve many risks and uncertainties, which could cause the Company’s future results to differ materially from those anticipated. Potential risks and uncertainties include, among others, general economic conditions and conditions affecting the industries in which the Company operates; the uncertainty of regulatory requirements and approvals; and the ability to obtain necessary financing on acceptable terms or at all. Additional information regarding the factors that may cause actual results to differ materially from these forward-looking statements is available in the Company’s filings with the Securities and Exchange Commission. The Company assumes no obligation to update any of the information contained or referenced in this press release.
Veritas Farms, Inc. - Investor Contact