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Press release content from NewMediaWire. The AP news staff was not involved in its creation.

Iconic Brands Issues Shareholder Letter

January 7, 2020 GMT

●     Update on demand and growth from the Company’s primary products

●     Robust financial and revenue outlook for Company

●     Balance Sheet Development – elimination of over $1 million in debt

●     Recent success of Bellissima Brand to new venues – spike in sales from marketing

●     Outline of plans to expand organically and through MA

●     Plans to increase its footprint into the organic and vegan key growth niches

New York, NY  - ( NewMediaWire ) - January 07, 2020 - Iconic Brands, Inc. (OTCQB: ICNB) (“Iconic” or the “Company”), today announced that the Company has issued a January 2020 Letter to Shareholders providing them highlights on recent developments, financial results, and new business opportunities.

 Recent Company Highlights include:

●     Update on demand and growth from the Company’s primary products – Bellissima Prosecco, BiVi 100% Sicilian Vodka, and Hooters Private Label premium line of spirits and continued development of relationships in distribution and marketing.

●     Robust financial and revenue outlook for Iconic Brands as it continues to build momentum and the alcohol beverage market continues to expand globally.

●     Restructuring of balance sheet that included eliminating over $1 million in debt, allowing for significantly greater financial flexibility to focus on future growth opportunities.

●     Recent success of Bellissima Brand to new venues and its spike in sales following a 25-minute slot on QVC in December, selling nearly 30,000 bottles.

●     Outline of plans to expand organically and through MA and increase its footprint into the organic and vegan key growth niches.

To view the Company’s Shareholder Letter in its entirety, please visit:  http://www.iconicbrandsusa.com/wp-content/uploads/2020/01/ICNB-Shareholder-letter_Website-2020_FINAL.pdf

“2019 was a monumental year for Iconic Brands,” stated Richard DeCicco, Chief Executive Officer of Iconic. “During the year, we continued to establish broad new markets for our products and grew our existing portfolio, allowing us to capitalize on opportunities for private-label branding and become an early-mover in the high-growth organic and vegan niches. With the global alcohol beverage market’s continued growth and our successful celebrity partnerships as our bedrock, I’m confident that we will continue to see strong returns on our ventures. I look forward to sharing our continued success – as well as the introduction of a new celebrity brand to launch in Q2 2020. We look forward to delivering value to our shareholders in 2020 and beyond.”

About Iconic Brands, Inc.

Iconic Brands, Inc. is a lifestyle branding company with the highest expertise of developing, from inception to completion, alcohol beverage products for itself and third parties. Iconic Brands markets and places products into national distribution through long-standing industry relationships. Iconic is a leader in “Celebrity Branding” of beverages, procuring superior and unique products from around the world and branding its products with internationally recognized celebrities. The Bellissima offerings include Prosecco DOC Brut, Sparkling Rosé Wine, and Zero Sugar Sparkling Wine, all made from Organic grapes and certified Vegan and Gluten Free.

Please visit the Company’s websites and follow them on social media.

Websites: iconicbrandsusa.com; bellissimaprosecco.com; bivivodka.com

Twitter: @IconicBrandsUS  

Instagram: @IconicBrandsUSA; @BellissimaProsecco

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act. These forward-looking statements are made on the basis of the current beliefs, expectations, and assumptions of management, are not guarantees of performance, and are subject to significant risks and uncertainty. These forward-looking statements should, therefore, be considered in light of various important factors, including those set forth in Iconic’s reports that it files from time to time with the Securities and Exchange Commission and which you should review, including those statements under “Item 1A – Risk Factors” in Iconic’s Annual Report on Form 10-K.

These forward-looking statements should not be relied upon as predictions of future events, and Iconic cannot assure you that the events or circumstances discussed or reflected in these statements will be achieved or will occur. If such forward-looking statements prove to be inaccurate, the inaccuracy may be material. You should not regard these statements as a representation or warranty by Iconic or any other person that we will achieve our objectives and plans in any specified timeframe, or at all. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. Iconic disclaims any obligation to publicly update or release any revisions to these forward-looking statements, whether as a result of new information, future events or otherwise, after the date of this press release or to reflect the occurrence of unanticipated events, except as required by law.