Q3 ’19 traditional video decline stretches to nearly 1.9 million
MONTEREY, Calif., Nov. 14, 2019 /PRNewswire/ -- U.S. multichannel defections ballooned in the third quarter, amplified by tighter promotions at a time when consumers need little additional motivation to seek over-the-top alternatives, according to Kagan, a TMT research group within S&P Global Market Intelligence.
Kagan estimates traditional multichannel subscribers fell by nearly 1.9 million in the three months ended Sept. 30, a 25% spike from the previous largest drop in the second quarter 2019. The combined traditional video subscriptions for cable, telco and direct-broadcast-satellite (DBS) finished the quarter at an estimated 85.1 million, down more than 5.8 million in the trailing 12 months at a 6.4% year-over-year clip.
Virtual multichannel gains helped reduce the overall loss of households subscribing to a package of live linear networks, adding 368,000 customers and reducing the combined traditional and virtual category losses to 1.5 million.
Additional takeaways from Kagan’s 3rd-quarter U.S. Multichannel Subscriber report:
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SOURCE S&P Global Market Intelligence