Press release content from PR Newswire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from PR Newswire
Press release content from PR Newswire. The AP news staff was not involved in its creation.

Q3 ’19 traditional video decline stretches to nearly 1.9 million

November 14, 2019

MONTEREY, Calif., Nov. 14, 2019 /PRNewswire/ -- U.S. multichannel defections ballooned in the third quarter, amplified by tighter promotions at a time when consumers need little additional motivation to seek over-the-top alternatives, according to Kagan, a TMT research group within S&P Global Market Intelligence.

Kagan estimates traditional multichannel subscribers fell by nearly 1.9 million in the three months ended Sept. 30, a 25% spike from the previous largest drop in the second quarter 2019. The combined traditional video subscriptions for cable, telco and direct-broadcast-satellite (DBS) finished the quarter at an estimated 85.1 million, down more than 5.8 million in the trailing 12 months at a 6.4% year-over-year clip.

Virtual multichannel gains helped reduce the overall loss of households subscribing to a package of live linear networks, adding 368,000 customers and reducing the combined traditional and virtual category losses to 1.5 million.

Additional takeaways from Kagan’s 3rd-quarter U.S. Multichannel Subscriber report:

About S&P Global Market Intelligence
At S&P Global Market Intelligence, we know that not all information is important — some of it is vital. We integrate financial and industry data, research and news into tools that help clients track performance, generate alpha, identify investment ideas, understand competitive and industry dynamics, perform valuations and assess credit risk. Investment professionals, government agencies, corporations and universities globally can gain the intelligence essential to making business and financial decisions with conviction.

S&P Global Market Intelligence is a division of S&P Global (NYSE: SPGI). For more information, visit www.spglobal.com.

View original content: http://www.prnewswire.com/news-releases/q3-19-traditional-video-decline-stretches-to-nearly-1-9-million-300958184.html

SOURCE S&P Global Market Intelligence