AP NEWS
Press release content from PR Newswire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from PR Newswire
Press release content from PR Newswire. The AP news staff was not involved in its creation.

Nalgene Outdoor and Alternative Apparel Make a “Pledge to the Planet” at PROJECT Las Vegas

January 31, 2020 GMT
1 of 2
As part of "Pledge to the Planet" at PROJECT Women’s Las Vegas, one of the fashion industry’s largest events, February 5-7, 2020 attendees willing to bypass single-use plastic for the duration of the show with one free 32-ounce Nalgene reusable water bottle featuring Alternative Apparel’s popular camo or animal print. Pledge-takers will also receive a stylish “Wear the Difference” Alternative T-shirt made from recycled bottles.
1 of 2
As part of "Pledge to the Planet" at PROJECT Women’s Las Vegas, one of the fashion industry’s largest events, February 5-7, 2020 attendees willing to bypass single-use plastic for the duration of the show with one free 32-ounce Nalgene reusable water bottle featuring Alternative Apparel’s popular camo or animal print. Pledge-takers will also receive a stylish “Wear the Difference” Alternative T-shirt made from recycled bottles.

ROCHESTER, N.Y., Jan. 31, 2020 /PRNewswire/ -- A shared commitment to empowering people to live more sustainable lifestyles has brought together Nalgene Outdoor, maker of reusable water bottles, and Alternative Apparel, clothing made from recycled materials, in a collaboration to reduce single-use plastic during PROJECT Las Vegas, one of the fashion industry’s largest events.

The initiative, called “Pledge to the Planet,” will reward attendees willing to bypass single-use plastic for the duration of the show with one free 32-ounce Nalgene reusable water bottle featuring Alternative Apparel’s popular camo or animal print. Pledge-takers will also receive a stylish “Wear the Difference” Alternative T-shirt made from recycled bottles.

″‘Pledge to the Planet’ was born from our companies’ shared goal to raise awareness that simple choices we make every day can have a positive impact on our planet,” says Elissa McGee, general manager, Nalgene Outdoor.

“We are all about taking steps to make a positive impact on the environment we share,” says Michael Johnson, director of marketing for Alternative Apparel. “Whether it’s manufacturing our apparel both sustainably and responsibly as a company or choosing reusable bottles for hydration as individuals, we know our actions can make a difference. And we hope PROJECT Las Vegas attendees will join us in this effort.”

How to make a “Pledge to the Planet”

To take the pledge and receive a free Nalgene bottle and Alternative T-shirt, attendees can visit Alternative’s Booth #81534. Alternative will also sponsor a nearby water refill station so it easy for attendees to fill and refill their Nalgene bottles.

Two Brands Deeply Rooted in Sustainability

Both Nalgene Outdoor and Alternative Apparel are deeply rooted in sustainability.

Product samples and high-resolution photos of the Nalgene/Alternative products are available to members of the media upon request.

About NALGENE Outdoor
NALGENE® Outdoor Products is based in Rochester, New York. Founded in 1949 as a manufacturer of the first plastic pipette holder, the company soon expanded its product line to include state-of-the-art polyethylene labware under the NALGENE brand. By the mid-1970s, outdoor enthusiasts had discovered the taste and odor-resistant, leak-proof and rugged properties of NALGENE’s large selection of plastic containers. In response to this emerging demand, NALGENE Outdoor Products was formed and today the consumer-oriented business offers its customers a wide choice of safe, environmentally friendly, BPA- and BPS- free products that meet their lifestyle needs. For more information, contact NALGENE Consumer Products or visit www.nalgene.com.

About ALTERNATIVE APPAREL
Since 1995, Alternative Apparel has set out to re-create the soft, lived‑in look and feel of our favorite vintage tees. Rooted in sustainable and eco-friendly practices, the brand sources the finest fabrics for softness and durability — incorporating organic and recycled materials wherever possible. Alternative Apparel is part of the HanesBrands family of apparel brands. For more information visit www.alternativeapparel.com.

The Nalgene Water Fund
The Nalgene Water Fund was created in August 2019 to raise funds and awareness for [domestic] U.S. communities struggling with access to clean water by supporting grass-roots nonprofits serving those communities. The Nalgene Water Fund is a donor advised fund administered by Reverb. The first set of donations will be distributed to a variety of U.S.-based organizations in early 2020. For more information visit www.nalgene.com/nalgene-water-fund/.

Media Contact Information:
Greer Bautz
Gray Communications/Nalgene
617-694-0284
gbautz@graycreate.com

View original content to download multimedia: http://www.prnewswire.com/news-releases/nalgene-outdoor-and-alternative-apparel-make-a-pledge-to-the-planet-at-project-las-vegas-300996104.html

SOURCE Nalgene Outdoor