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Press release content from PR Newswire. The AP news staff was not involved in its creation.

Clicktivated Survey Reveals Insights About Consumers’ Ecommerce Patterns, Demonstrating Shoppers Value Simplicity and Purposeful Purchasing Decisions

November 5, 2019 GMT

NEW YORK, Nov. 5, 2019 /PRNewswire/ -- Clicktivated, an interactive platform that connects viewers to products and information inside video as they watch, announced today the results of a proprietary survey on consumers’ online shopping and browsing opinions, revealing new insights that can help brands reach target audiences more effectively and increase user engagement and ultimately drive sales.

Chris Roebuck, CEO and Co-Founder of Clicktivated stated, “The importance for brands to understand their audience’s preferences and online patterns goes beyond just data; it means having the tools to build a comprehensive marketing strategy that captures their consumers attention where they’re spending the most time, blends seamlessly with their existing online habits and lifestyle, and provides solutions for challenges they’re facing.”

Additional results from the survey revealed trends including:

Survey Methodology
This survey was conducted online within the United States by SurveyMonkey Audience on behalf of Clicktivated from September 26-30, 2019, among 1,482 U.S. adults ages 18 and older.

About Clicktivated
Clicktivated is transforming video by connecting viewers, through direct engagement, to individual products and information in video. Market leading and patented technology enables item level identification and the ability for the viewer to click. Creating deeper engagement opportunities for brands and retailers through multiple distribution channels. For more information visit clicktivated.com

Keely Bennett

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SOURCE Clicktivated