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Press release content from PR Newswire. The AP news staff was not involved in its creation.

Safe, Close Sleep for Babies Made Easier with the New and Enhanced HALO® BassiNest®

January 28, 2020 GMT
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Safe, close sleep for babies is made easier with the new and enhanced HALO® BassiNest®.
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Safe, close sleep for babies is made easier with the new and enhanced HALO® BassiNest®.

NEW YORK, Jan. 28, 2020 /PRNewswire/ -- HALO®, a pioneer in making safe sleep easier and more comfortable for infants and parents, today announces several new product enhancements to its award-winning HALO® BassiNest® swivel sleeper. The BassiNest is the only bassinet that swivels and rotates 360 degrees and has a patented lowering bedside wall to bring baby close to parents for safe sleep and round-the-clock care. The new HALO BassiNest is the first product line update in five years, bringing modernized design elements to the Essentia, Premiere, Luxe and Luxe Plus models. Updates include a removable bed feature that can be used on and off the base, zip-off machine washable fabric, new modern prints, a sleek, easier-to-use base and upgraded soothing center.

With nearly 3,500 sleep-related deaths among U.S. babies each year, HALO continues to engineer simple, innovative products that help parents follow safe sleep guidelines. According to Cara Dumaplin, neonatal nurse, infant sleep expert and CEO of TakingCaraBabies.com, “There are two main reasons parents are practicing unsafe sleep: they aren’t aware of safe sleep guidelines, or they are sleep-deprived and don’t have the tools to get their baby to sleep. HALO continues to lead with safe sleep products, keeping both parent and baby’s wellbeing in mind when developing products like the BassiNest, which meets the American Academy of Pediatrics (AAP) and Consumer Product Safety Commission (CPSC) safe sleep guidelines. Bassinet products like the BassiNest make safe, close sleep achievable for baby and parents, also leading to better and longer sleep patterns.”

“Our company founder, Bill Schmid, lost his firstborn to SIDS in 1991. Since then, HALO has been committed to educating parents on safe sleep practices and developing innovative, safe sleep products that help set up parents for success from the very beginning,” says Amy Goldsmith, Director of Product Management. “As a result of our ongoing commitment to bring the best safe sleep products to families, we continue to be an industry leader in the bassinet category, and our BassiNest reigns as a baby registry must-have for expectant parents.”

The AAP recommends room sharing for the first six months to a year of life but not bed sharing. HALO delivers on this recommendation, helping parents practice safer sleep habits and allowing them to sleep close to baby while still having baby in their own safe, separate space.

New HALO BassiNest Models and features:

Other core features of the HALO BassiNest include its unique 360 degree swivel and rotation; a patented lowering bedside wall that allows parents to tend to baby directly from bed; breathable, mesh walls to ensure airflow; a height-adjustable base that tucks under most beds; and a flat, firm surface as recommended by the AAP. HALO BassiNest is available for purchase at halosleep.com, buybuy Baby®, Target, and Amazon, with the exception of the Luxe Plus, which is sold exclusively at specialty boutiques and halosleep.com. Prices range from an SRP of $239.99 to $399.99.

All HALO BassiNests are independently tested to meet or exceed all U.S. CPSC and Health Canada safety standards for bassinets, and are certified by the Juvenile Products Manufacturers Association (JPMA). Each model is recommended for babies up to 20 lbs. or approximately five months. It is recommended to discontinue use when baby shows signs of pulling up, rolling over or pushing up on hands and knees.

About HALO
Founded in 1994, HALO is a leader in developing safe sleep solutions for babies. Our mission is to make simple, innovative products that make safe sleep easier and more comfortable for parents and baby. HALO is proud to be the #1 choice of hospitals nationwide, with its products and educational materials used at almost 1,700 hospitals throughout the country. The HALO BassiNest Hospital Series is used in a growing number of hospitals and offers the signature 360 degree swivel & rotation with our patented lowering bedside wall to give mothers safe and easy access to baby from the hospital bed.

For more information on the HALO brand and products, please visit www.halosleep.com or follow us on Instagram or Facebook at @halosleep.

Contact: Lindsey Rose
Phone: 612.562.4477
Email: LindseyRosePR@gmail.com

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