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Cycle for Survival Bike In Every Equinox Club Raises Awareness About Rare Cancers

December 23, 2019 GMT
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CYCLE FOR SURVIVAL BIKE IN EVERY EQUINOX CLUB RAISES AWARENESS ABOUT RARE CANCERS. Support from Equinox, Cycle for Survival’s founding partner, has helped raise more than $222 million for innovative research and clinical trials led by Memorial Sloan Kettering Cancer Center.
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CYCLE FOR SURVIVAL BIKE IN EVERY EQUINOX CLUB RAISES AWARENESS ABOUT RARE CANCERS. Support from Equinox, Cycle for Survival’s founding partner, has helped raise more than $222 million for innovative research and clinical trials led by Memorial Sloan Kettering Cancer Center.

NEW YORK, Dec. 23, 2019 /PRNewswire/ -- For the first time ever, bike #20 in every Equinox cycling studio across the country will stand out from the rest. The seat, in Cycle for Survival’s signature bright orange, has a special meaning.

In the spirit of Cycle for Survival, the bikes featuring the orange seats represent the power that each person has to transform ideas into positive change. Bike #20 was chosen in celebration of Cycle for Survival’s 2020 signature indoor team cycling events in January, February and March.

Cycle for Survival, part of Memorial Sloan Kettering Cancer Center (MSK), was started in 2007 by Jennifer Goodman Linn who passed away from a rare cancer in 2011. It has become a powerful movement to beat rare cancers thanks to a community of supporters each doing their part to make a difference. Linn’s story carries an important lesson: one motivated person with a bold idea can set in motion a chain reaction to improve the world.

The 2020 events mark the 14th year of rides, which will be the biggest to date. About 37,500 participants will take part in one of 80 cycling events led by Equinox instructors in 17 cities. All are welcome to join by registering a team, or supporting the cause with a donation.

“As a rare cancer survivor, Cycle for Survival participant, and Equinox member, the symbolism of a Cycle for Survival bike in every club is really significant,” says Chicago resident Courtney Sanger. “Funding research gives me hope for a better future, and bringing awareness to this cause is an important part of growing our community to have an even greater impact.”

Cycle for Survival has raised more than $222 million since inception. Within six months of the annual events, all funds are allocated to leading-edge research and clinical trials, led by MSK, that are changing the way cancer is diagnosed and treated.

About half of all people diagnosed with cancer are battling a rare form of the disease, which includes brain, ovarian, pancreatic, leukemia, lymphoma, all pediatric cancers and many others. Rare cancer research is typically underfunded — often leaving patients with few or no treatment options. As doctors and researchers pursue new treatments, Cycle for Survival provides urgently needed funding. To read about research breakthroughs made possible because of Cycle for Survival funding, go to cycleforsurvival.org/what-you-fund or visit cycleforsurvival.org to learn more.

MORE INFORMATION

About Cycle for Survival
Join the Battle. Cycle for Survival is the movement to beat rare cancers. Since 2007, Cycle for Survival has raised $222 million through its signature indoor team cycling events across the United States to help fund pioneering rare cancer research led by Memorial Sloan Kettering Cancer Center, which owns and operates Cycle for Survival. 100 percent of every donation funds rare cancer research. About half of all cancer patients are fighting a rare cancer, and they often face limited or no treatment options. Together with the movement’s founding partner, Equinox, Cycle for Survival has supported innovative clinical trials, research studies and major scientific initiatives. For a list of events, research updates and additional information, visit https://www.cycleforsurvival.org and follow Cycle for Survival on Facebook, Twitter, Instagram and YouTube.

About Memorial Sloan Kettering Cancer Center
Memorial Sloan Kettering Cancer Center — the world’s oldest and largest private cancer center — has devoted more than 130 years to exceptional patient care, innovative research, and outstanding educational programs. Today, we are one of 51 National Cancer Institute–designated Comprehensive Cancer Centers, with state-of-the-art science flourishing side-by-side with clinical studies and treatment. The close collaboration between our physicians and scientists is one of our unique strengths, enabling us to provide patients with the best care available as we work to discover more effective strategies to prevent, control, and cure cancer. Our education programs train future physicians and scientists, and the knowledge and experience they gain at Memorial Sloan Kettering has an impact on cancer treatment and biomedical research around the world.

About EQUINOX:
IT’S NOT FITNESS. IT’S LIFE: Founded in 1991, Equinox was built on the notion that fitness can empower a life well-lived and foster a strong community of high performance individuals. Nearly 30 years later, Equinox continues to lead and disrupt the category it singularly defined, operating over 100 full-service Clubs globally across major US cities including New York, LA, Miami and San Francisco as well as London, Toronto and Vancouver, each featuring bespoke design in an unparalleled luxury environment. Grounded in the core tenets of Movement, Nutrition and Regeneration and backed by a Health Advisory Board of industry-leading experts across these disciplines, the company offers a holistic approach to fitness, inclusive of Equinox signature group fitness classes, personal training, Pilates, spa services, apparel, experiential travel and food & beverage. In July 2019, Equinox unveiled Equinox Hotels as a true culmination of its lifestyle brand promise, redefining the luxury hospitality experience to be a seamless extension of high performance living. For more information, visit www.equinox.com.

CONTACT:
Mary Conway
MConway@MKCStrategies.com
516-606-6545

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SOURCE Cycle for Survival