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Press release content from PR Newswire. The AP news staff was not involved in its creation.

Cheez-It® Bowl Serves Up Even More Excitement This Year With Chance To Stock Up On Cheez-It Crackers, Plus Themed Game Day Stadium Menu And Commemorative Boxes

December 18, 2019 GMT
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BATTLE CREEK, Mich., Dec. 18, 2019 /PRNewswire/ -- The Cheez-It® Bowl is just around the corner, and fans better believe that there are more absurdly social, cheese-infused moments taking center stage...other than the actual game, of course. To make this year’s game even more fun for fans, Cheez-It has cooked up special details for Cheez-It lovers at-home and in attendance at the game, including:

“When trying to figure out how to extend the excitement of last year’s game to football fans at home, the chance to win a year supply of Cheez-It crackers felt like the best way to stir up excitement with our fans,” said Jeff Delonis, Senior Director of Marketing for Cheez-It. “As we’ve seen with entries to the #CheezPickMePatEntry program, fans of Cheez-It love to get creative and engage with the brand. We couldn’t think of a more fun way for our fans watching at home to get in on the action.”

For more updates on the first cheese-infused bowl game in history, check out Pat McAfee on Twitter and be sure to follow Cheez-It on Twitter, Instagram and Facebook. Tune in to the Cheez-It Bowl on Friday, December 27 at 10:15 p.m. EST on ESPN and check for bowl-specific updates on Twitter, Instagram and Facebook.

About Kellogg Company
At Kellogg Company (NYSE: K ), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2018 were approximately $13.5 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg’s® Better Days global purpose platform.

Visit www.KelloggCompany.com

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SOURCE Kellogg Company