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Panasonic Celebrates Collaboration with SEGA of America for Fun, Personalized Gaming Experience at CES, Ahead of Olympic Games Tokyo 2020

January 7, 2020 GMT
Panasonic Logo
Panasonic Logo

LAS VEGAS, Jan. 6, 2020 /PRNewswire/ -- Booth #12908 – At this year’s Consumer Electronics Show (CES), Panasonic is celebrating this new collaboration with Mario & Sonic for a personalized gaming experience at the Panasonic Booth #12908.

As part of the strategic collaboration, attendees will be able to enjoy personalized, immersive experiences with Mario & Sonic at the Olympic Games Tokyo 2020, available exclusively for Nintendo Switch!

Panasonic audio-visual technology and solutions, from professional displays, projectors, switchers, and cameras, help broadcast gaming tournaments, vividly bringing exciting game play to gamers all over the world. With industry-leading hardware and infrastructure, Panasonic enables consumers to access gaming content on demand in new and innovative ways.

Visitors to Panasonic’s booth will be able to dive into a selection of events from Mario & Sonic at the Olympic Games Tokyo 2020, giving just a little taste of what this cast of iconic characters has to offer in this all-star celebration of the Olympic Games.

In Mario & Sonic at the Olympic Games Tokyo 2020, you can:

“Panasonic has been a proud long-term Worldwide Olympic & Paralympic Partner, and each time we strive to create new technologies, solutions and partnerships that move us all forward and bring the excitement and passion of the Olympic and Paralympic Games to fans everywhere,” said Michael Moskowitz, chairman and CEO, Panasonic Corporation of North America. “By partnering with SEGA and their Mario & Sonic at the Olympic Games Tokyo 2020, we’re able to deliver a highly interactive and personalized, engaging experience far beyond the stands.”

The two companies are bringing their respective marketing and technologies to their collaboration with a goal of reaching new audiences and bringing fun-filled Olympic Games sports action video games to consumers worldwide. Panasonic and SEGA are also exploring extensive cross-promotions prior to, during and after the Olympic Games Tokyo 2020.

“With the recently released hit, Mario & Sonic at the Olympic Games Tokyo 2020, SEGA has delivered a distinct Olympic Games experience, filled with beloved video game characters, for consumers to enjoy at home and on the road!” said Tatsuyuki Miyazaki, CEO, SEGA of America. “We are delighted to collaborate with Panasonic to bring fun, entertaining Olympic Games experiences to CES show attendees.”

About Panasonic Corporation of North America

Newark, NJ-based Panasonic Corporation of North America is committed to creating a better life and a better world by enabling its business-to-business customers through innovations in Sustainable Energy, Immersive Entertainment, Integrated Supply Chains and Mobility Solutions. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation. One of Interbrand’s Top 100 Best Global Brands of 2018, Panasonic is a leading technology partner and integrator to businesses, government agencies and consumers across the region. Learn more about Panasonic’s ideas and innovations at www.na.panasonic.com/us and @ PanasonicUSA on all social media channels.

About SEGA® of America, Inc.:

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA Games Co., Ltd., a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, and wireless devices. SEGA of America’s website is located at www.sega.com.

*Joy-Con functionality does not extend to all events.

**Internet connection required during online play. To use online services, you must create a Nintendo Account and accept the related agreement. The Nintendo Account Privacy Policy applies. Some online services may not be available in all countries. Online play requires paid online membership.

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SOURCE Panasonic Corporation of North America