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2020 is the Year to Fall in Love with Mobile Marketing: Mobile-First Customer Engagement Solutions Help Brands Make Meaningful Connections for Valentine’s Day

January 23, 2020 GMT
CleverTap Logo (PRNewsfoto/CleverTap)
CleverTap Logo (PRNewsfoto/CleverTap)

MOUNTAIN VIEW, Calif., Jan. 23, 2020 /PRNewswire/ -- Valentine’s Day marks an occasion to show love and devotion to that certain someone in your life, as well as a day for mobile marketers to think about ways to tap into one of the biggest shopping holidays. In 2019, Valentine’s Day shoppers set new spending records, adding $20.7 billion to the economy.1 This Valentine’s Day, CleverTap is offering tips for mobile marketers to consider as they drive to make thoughtful connections with customers.

“More than half of smartphone owners use their device to purchase gifts, and more than a third use them to research products and prices and redeem coupons,” said Sunil Thomas, co-founder and CEO, CleverTap. “Today’s marketer needs to think about how to creatively engage their customers during key buying seasons like Valentine’s Day in ways that will bring long term growth, increased sales and forge bonds that keep their mobile customers coming back.”

No longer a holiday just for romance, consumers are spending money on friends, family members, children, and pets on Valentine’s Day. As the flurry of Valentine’s Day shopping commences, mobile marketers are gearing up to use the opportunity to reach out to customers in meaningful ways leveraging today’s suite of mobile-first customer engagement solutions.

Supporting over 8,000 consumer brand apps around the world, CleverTap offers proven tips for mobile marketers to engage their customers this Valentine’s Day season:

About CleverTap
CleverTap is the leading customer engagement and retention platform that helps brands maximize user lifetime value. Consumer brands around the world representing over 8,000 apps—including Vodafone, Star, Sony, Discovery, Fandango LATAM, Carousell, and Gojek—trust CleverTap to help them improve user engagement and retention thereby growing long term revenue. CleverTap is backed by leading venture capital firms including Sequoia India, Tiger Global Management, Accel, and Recruit Holdings, and operates out of San Francisco, Seattle, Amsterdam, Singapore, Dubai, and Mumbai. For more information, visit clevertap.com or follow them on LinkedIn and Twitter.

1 NRF’s Annual 2019 Valentine’s Day Spending Survey, Prosper Insights & Analytics, https://nrf.com/media-center/press-releases/fewer-consumers-celebrating-valentines-day-those-who-do-are-spending

2 Social Commerce Revisited 2018, SUMOHeavy, https://sumoheavy.lpages.co/2018/

3 Deloitte’s 2016 New Digital Divide report, https://www2.deloitte.com/us/en/insights/industry/retail-distribution/digital-divide-changing-consumer-behavior.html

4 Retail Dive 2017 Consumer Survey, https://www.retaildive.com/news/inside-the-retail-dive-consumer-survey/441572/

Contacts


Charles Orlando

Dana Gomez

CleverTap

Walt & Company

424-425-4384

408-369-7200

press@clevertap.com

dgomez@walt.com

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SOURCE CleverTap