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Specialty Food Association Trendspotter Panel Predicts Top 2020 Food Trends

November 20, 2019

NEW YORK, Nov. 19, 2019 /PRNewswire/ -- From “Plants as Plants” to unexpected proteins and everything in between, the Specialty Food Association (SFA) Trendspotter Panel predicts what’s coming up for specialty food in 2020.

“As the specialty food industry hits a record year of growth with $148.7 billion in sales, we’re seeing that health benefits and sustainability concerns will continue to drive more food and beverage trends in 2020. But, there’s also room for fun, whether in the form of canned cocktails or global condiments,” said Denise Purcell, head of content for the SFA.

Professionals from diverse segments of the culinary world comprise the SFA’S Trendspotter Panel. Here are the six trends they anticipate for 2020:


CBD Trendspotters see continuing growth in products across categories containing CBD, especially as the market gains a greater understanding of the incorporation of it and other functionals as ingredients.

Dairy-free products Dairy alternatives, oat and nut-based milks in particular will continue to reign in yogurts, beverages, creamers and frozen desserts.

Fermented beverages Refrigerated, ready-to-drink functional beverages have grown 55 percent in retail sales, according to SFA’s State of the Specialty Food Industry research. Probiotic-friendly kombucha has led the charge, and more fermented functional beverages touting health, tradition, and flavor are on the horizon. Drinking vinegars, which are high in probiotics, amino acids, and antioxidants, will also continue to emerge.

Regional cuisines of Asia, West Africa, and Latin America This top trend of 2019 will continue in the new year as consumer knowledge grows. Look for flavors and ingredients from these areas in spices, sauces, and bases.

The Specialty Food Association Trendspotter Panel

About the Specialty Food Association
Founded in 1952 in New York City, the Specialty Food Association (SFA) is the leading advocate for the $148.7 billion specialty food industry. Representing makers, importers, entrepreneurs, retailers, distributors and others in the trade, the SFA aims to champion, nurture and connect its members to deliver traditional and innovative new products to consumers that expand consumption of specialty foods. With over 3,800 member companies, the Association helps its members through providing information, research, educational events, and celebrating the industry through its awards programs. The SFA is known for hosting the Winter and Summer Fancy Food Shows, and presents the sofi™ Awards honoring excellence in specialty food. Learn more at specialtyfood.com.

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SOURCE Specialty Food Association