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Sony Highlights its Evolution as a “Creative Entertainment Company with a Solid Foundation of Technology” at CES 2020

January 7, 2020 GMT
Sony logo (PRNewsFoto/Sony Electronics)
Sony logo (PRNewsFoto/Sony Electronics)

LAS VEGAS, Jan. 6, 2020 /PRNewswire/ -- Sony Corporation (“Sony”) will exhibit at the CES 2020 in Las Vegas, Nevada, held from Tuesday, January 7 (local time).

Sony seeks to deliver products, content, and services that resonate with people and affect a positive impact on society, based on its Purpose to “fill the world with emotion, through the power of creativity and technology.” Sony Corporation President & CEO Kenichiro Yoshida spoke at the Sony press conference held ahead of the exhibition’s public opening, stating that, “Creativity is a powerful driving force that moves Sony forward. When it is combined with our technology, it is unstoppable.” He then proceeded to introduce Sony’s latest offerings and new developments from its electronics and entertainment businesses.

Next to take the stage was Jim Ryan (President and CEO, Sony Interactive Entertainment), who announced that PlayStation®4 has now cumulatively sold through more than 106 million*1 units worldwide, and that PlayStation™Network had reached 103 million*2 monthly active users. He then discussed the cutting-edge technology and features of PlayStation®5, slated to launch this holiday season, and unveiled the new logo design for the first time ever. “Our promise to the 100 million strong PlayStation® community is to offer the biggest and best in content, and to deliver unique experiences to gamers with unprecedented speed.”

In live sports production, Sony presented the recent achievement of a joint proof of concept trial with NBC Sports and Verizon at an American football game. David Mazza (CTO, NBC Sports Group) took the stage and noted the expectations for Sony’s technologies on media production for the broadcasts and wireless communication technology, which brings new possibilities to the live sports production workflow.

Furthermore, Yoshida stated that, “It’s not an exaggeration to say that Mobile has been the mega-trend of the last decade. I believe the next mega-trend will be mobility,” as he unveiled a prototype vehicle incorporating imaging and sensing technologies that contribute to safer and more reliable autonomous driving, and an array of highly-advanced electronics technologies that together deliver an unprecedented in-car entertainment experience. He concluded his presentation by stating that in addition to striving to contribute to society, “Sony will continue to evolve as a creative entertainment company with a solid foundation of technology.”

*1: Estimated figures based on SIE research as of 31 Dec 2019.
*2: Estimated figures based on SIE research in Dec 2019.

The full press conference can be streamed via the following URL.
https://www.sony.com/CES

Main Products and Prototypes Being Showcased
The Sony booth introduces a range of initiatives which harness the power of creativity and technology, under the theme of sustainable value creation that all of Sony’s diverse businesses strive to achieve as part of its corporate direction of “getting closer to people.” Exhibits range from technologies Sony is pursuing in order to get closer to creators and users by enabling them to deliver ‘reality,’ such as high resolution video and sound in three dimensional space, in addition to ‘real-time’ technologies that support every stage of the production process through to the viewing experience, as well as various combinations of these technologies.

Contributing to Society Through the Delivery of Safety and Reliability
Sony will demonstrate the contribution it intends to make to realizing a highly advanced autonomous driving society, and the new emotional experiences it aims to deliver in the world of mobility.

Helping Creators Realize Their Dreams
Sony is bringing about a technological revolution at every stage of the creative process, from production to when content reaches audiences, in order to further inspire creators and help them deliver their work to viewers and listeners.

Enriching People’s Hearts Through the Delivery of Emotional Experiences
Sony is showcasing new products featuring the proprietary technologies previously found in its BRAVIA® flagship MASTER Series. The 8K LCD TV “Z8H” series brings the stunning picture quality delivered by its best-in-class Picture Processor X1™ Ultimate as well as Sony’s unique new “Frame Tweeter,” which delivers a Sound-from-Picture Reality™ experience while maintaining a slim design. Additionally, the OLED TV “A8H” series newly features X-Motion Clarity, which draws fast-moving images clearly, while maintaining brightness. We offer an experience of high picture and sound quality that make a difference on a large screen.

Additionally, Sony announced the expansion of devices compatible with 360 Reality Audio, the immersive audio experience that became initially available in North America and Europe in fall 2019. At the Sony booth, visitors can experience 360 Reality Audio by combining headphones and smartphones with participating streaming services*4, while a reference exhibit demonstrates how 360 Reality Audio can be enjoyed through a sound bar and a wireless speaker for an experience that feels just like being in a space with artists.

*4: Deezer, nugs.net, TIDAL

Click the link below for more information about the Sony booth.
https://www.sony.net/brand/event/ces/2020/

All product names mentioned here are the trademarks or registered trademarks of Sony Corporation or of their respective owners.

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SOURCE Sony Corporation