Picture Perfect: Cinnabon® Launches New Churro Chillatta, No Filter Needed
ATLANTA, March 2, 2020 /PRNewswire/ -- Whether the beach or the living room is your Spring Break photo backdrop, the latest innovation from Cinnabon is sure to be front and center. The iconic bakery and purveyor of craveable cinnamon rolls today announced the rollout of the brand-new Churro Chillatta frozen beverage to menus nationwide.
Now available at mall bakeries for a limited time, the new, over-the-top beverage is truly picture-perfect – blending the cinnamon-y goodness of a churro with the creamy indulgence of a Cinnabon signature blended Chillatta. As if that wasn’t enough, the Churro Chillatta is topped with fluffy whipped cream, a decadent caramel drizzle and of course, an irresistible Churro Swirl or Churro Stick. It’s a beverage begging to be shared…with your followers, that is.
“The new Churro Chillatta is the perfect way to treat yourself. Churros have become such a popular treat, we had to find a way to mix it up and deliver it in a beverage,” said Karyn Sarago, Chief Marketing Officer. “This over-the-top beverage experience catches your eye and is sure to have loyal Cinnabon fans and new guests craving churros all spring long.”
The Churro Chillatta is the latest addition to the range of crave-worthy menu items available from Cinnabon, beyond the brand’s famous cinnamon rolls. The Churro Chillatta comes on the heels of the 2018 Churro Swirl launch at Cinnabon – which was permanently added to the brand’s menu in 2019. For a limited time, the Churro Chillatta joins a lineup of irresistible beverages at Cinnabon, from cold brew iced coffees to lemonades and other Chillatta® flavors including OREO® Cookies & Cream and Strawberries & Cream.
The Churro Chillatta is now available for a limited time at Cinnabon mall bakeries nationwide, starting at $6.29. For more information on the Churro Chillatta and to locate a bakery near you, visit Cinnabon.com.
Founded in Seattle in 1985 and now based in Atlanta, Cinnabon Franchisor SPV LLC is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon Franchisor SPV LLC currently operates over 1,200 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments.
Cinnabon Franchisor SPV LLC is also a multi-channel licensor, partnering with other companies to provide over 70 brand licensed products at foodservice and retail venues.
Marissa Sharpless, Cinnabon – email@example.com
Alyssa Schor, Zeno Group for Cinnabon – Alyssa.firstname.lastname@example.org
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