TBWA\Media Arts Lab Appoints Marianne Stefanowicz as the Agency’s First Chief Communications Officer
LOS ANGELES, Nov. 18, 2019 /PRNewswire/ -- TBWA\Media Arts Lab, the global creative agency dedicated to Apple, today announced the appointment of Marianne Stefanowicz as the agency’s first Chief Communications Officer. Drawing upon two decades of experience, Marianne will be responsible for all internal and external communications, with an emphasis on global integration across the agency’s seven offices. She will report directly to TBWA\Media Arts Lab Global President Katrien De Bauw in the Los Angeles headquarters.
Stefanowicz brings a global viewpoint to the agency, having held several roles across multiple markets, including working on three different continents throughout her career. Her experience working with creative agencies around the world will be pivotal as TBWA\Media Arts Lab continues to expand its global footprint creating bespoke Apple work with a focus on original campaigns that resonate locally and echo globally. Over the past two years the agency has doubled down on its integrated and unified network of offices and leaders.
“The addition of this role underscores our commitment to making simple, iconic work that impacts culture,” said De Bauw. “I have full confidence in Marianne’s ability to elevate the work and know she will be a strong addition to our leadership team.”
Stefanowicz joins TBWA\Media Arts Lab after a four-year tenure at Droga5 where she was the chief communications officer driving the agency’s reputation and managing all agency communications. During her tenure she helped elevate some of Droga5′s most successful integrated campaigns with earned media at the heart of the creative concept to achieve cultural success, including Tourism Australia’s “Dundee: The Son of a Legend Returns Home” and Mailchimp’s “Did You Mean Mailchimp?” among many more Droga5 campaigns. Prior to Droga5, Stefanowicz spent eight years with TBWA\Worldwide in a number of roles, ultimately leading public relations for the global collective as global head of communications. She rejoins the TBWA family with inherent knowledge of the Apple brand and Omnicom Group.
“Sometimes the stars align and opportunities arise that you can’t say no to. This is one of those moments for me. I am thrilled to be rejoining the TBWA collective, with TBWA\Media Arts Lab. The work MAL has produced over the last few years is some of the best in the industry and I greatly admire what Katrien and Brent Anderson have been building and how they have been evolving the work.” said Stefanowicz. “I am looking forward to partnering with them, and the rest of the team, to continue building a successful and progressive agency model and creating culturally impactful work for one of the world’s most admired brands.”
TBWA is The Disruption® Company: the cultural engine for 21st century business. Named one of the World’s Most Innovative Companies by Fast Company and Adweek’ s 2018 Global Agency of the Year, we create disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Our collective has 11,300 creative minds across 275 offices in 95 countries and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, The Integer Group®, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Nissan and Singapore Airlines. Follow us on Twitter, LinkedIn and Instagram, and like us on Facebook. TBWA is part of Omnicom Group (NYSE: OMC).
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) ( www.omnicomgroup.com ) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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SOURCE TBWA\Media Arts Lab