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Press release content from PR Newswire. The AP news staff was not involved in its creation.

Airzai Launches Aroma, First Smart Home Fragrance Product Designed by Fred Bould

December 18, 2019 GMT
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Airzai Aroma, First Smart Home Fragrance Product Designed by Fred Bould.
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Airzai Aroma, First Smart Home Fragrance Product Designed by Fred Bould.

Exclusive, Limited Time Offer on Your Aroma Diffuser Starting Today Direct to Consumer

TORONTO, Dec. 18, 2019 /PRNewswire/ -- Airzai, the direct-to-consumer lifestyle brand, announced today that the company is coming out of stealth to bring a new way of diffusion to the world of home fragrance. Airzai, today launched “Aroma,” a premium smart home fragrance diffuser ready to disrupt the industry. Using its own premium European fragrances, it’s bringing consumers an ultimate home fragrance experience with no flame, no water, no noise. Airzai is part of the current wave of brands selling products directly to consumers online -- a trend that isn’t expected to slow down anytime soon.

Airzai Aroma is uniquely designed by Fred Bould, an award-winning hardware designer who most notably designed Nest Labs’ connected home devices, the GoPro camera and Roku. Starting today, you can reserve an Airzai Aroma diffuser at 50% off and also order sample fragrances on airzai.com.

Fred Bould, a design winner of Red Dot Awards, not only contributed to Airzai as a chief designer but he is also an investor. Airzai has already raised $3.5M in seed funding and is currently raising its Series A round. Airzai invested heavily in research and development (R&D) to create its advanced hardware and software. As a result, the Airzai Aroma is beautifully designed and extremely safe for people to use around children and pets.

“When I first met with Airzai and discussed the project, I knew there was an opportunity to design a unique diffuser that was provocative yet would work in any room of the house,” said Fred Bould, American hardware designer. “We’re really happy with the look and feel of the Aroma. The design intent was to have the three points of the triangular prism form factor represent mind, body and soul. We think people will connect with this form and its sophisticated finishes.”

“Since day one, our focus has been on creating a premium fragrance experience using innovative hardware and software,” said Muneeb Mushtaq, Airzai founder and CEO. “It’s an experience that’s been missing in the market. Now, thanks to our investment in R&D, we built the underlying tech to transform your home into a luxury hotel fragrance experience.”

Airzai Aroma Product Details

Airzai Aroma Tech Specs

Pricing and Availability
You can join the waitlist starting now at airzai.com to get access to early bird pricing at $125 USD / $150 CAD -- a limited time offer. Airzai will ship its first Aroma diffusers and fragrances in Q2 2020. The companion Aroma app (iOS and Android) will be free to download when it ships.

About Airzai
Airzai is a Toronto-based direct-to-consumer lifestyle brand creating products that transform the home fragrance industry. Aroma, a product created by Airzai, is the first dual smart home fragrance diffuser for consumers. Airzai’s Aroma was designed by award winning designer Fred Bould, who also created Roku, Nest, and GoPro. To date, Airzai has raised $3.5M in seed funding. For more information, visit airzai.com.

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