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Donald Trump gives Boeing ‘branding’ advice for 737 Max 8: ‘No product has suffered like this one’

April 15, 2019 GMT

President Trump lent Boeing “branding” advice Monday on how to salvage its Boeing 737 Max 8 jetliners after two of their planes crashed in recent months, leading to the rest being grounded from flying in multiple nations.

“What do I know about branding, maybe nothing (but I did become President!), but if I were Boeing, I would FIX the Boeing 737 MAX, add some additional great features, REBRAND the plane with a new name. No product has suffered like this one. But again, what the hell do I know,” he tweeted.

Mr. Trump in March ordered the grounding of all Boeing 737 Max 8 planes in U.S. airspace as investigators complete a full review of what caused the Ethiopian Airlines plane’s crash that killed 157 people.

The plane’s fate was ruled similar to the Lion Air Max 8 disaster in Indonesia in October, which crashed into the Java Sea and killed all 189 passengers on board.