Press release content from Business Wire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from Business Wire
Press release content from Business Wire. The AP news staff was not involved in its creation.

Magnolia Communications and The Streaming Network Launch Complete Webinar Solution to Drive Lead Conversions

September 13, 2019 GMT

VANCOUVER, British Columbia--(BUSINESS WIRE)--Sep 13, 2019--

Magnolia Communications, a full service award winning public relations and demand generation agency, is partnering with The Streaming Network (TSN) to launch a complete webinar solution. Magnolia is the first marketing agency working with TSN to provide a customizable, full-service webinar solution to drive lead conversions. The end-to-end solution is a complete and full life cycle solution for organizations seeking to align sales and marketing to boost user engagement and lead generation.

According to the ON24 Webinar Benchmarks Report 2019 conducted by TSN, the overwhelming majority of respondents use webinars to generate leads and around three-quarters say webinars enable them to reach more leads. B2B buying behaviour has changed and organizations are reassessing their digital strategy to determine the digital touchpoints to reach their target demographic. Webinars are an extremely powerful tool for generating high-quality leads for B2B organizations. However, the traditional webinar experience is static, often focused on audio and slides.


Magnolia with TSN has changed the webinar concept from a generic meeting tool to a branded and highly scalable experience that is interactive for users and data-rich for organizations. Higher engagement leads to improved conversion rates. Interactive webinars are a versatile streaming application that cut through the noise to engage viewers with more interactive features than any other webinar platform.

Phoebe Yong, President and Founder of Magnolia Communications comments, “Webinars are an integral tool in the B2B marketer’s toolbox, and we are pleased to partner with TSN to offer a complete package to clients that can drive impact to their sales funnel. As we embark on our partnership with TSN, we will continue to specialize in webinar promotion and content strategy and TSN will offer the best-in-class interactive webinar experience.”

Matthew Ley, President of TSN states, “Webinars are an invaluable tool when tied into digital CRM and marketing automation tools to leverage lead generation efforts to its fullest capacity. Working with Magnolia’s team, we aim to deliver a seamless customer experience where the webinars will build customer advocacy and help with the conversion process.”

Interactive webinars provide businesses with the framework to run a successful webinar campaign to reach their audience. On Thursday October 10 th at 10:00 AM PT – 11:00 AM PT, Magnolia and TSN will be introducing a webinar for B2B industry leaders to discover how they can deliver a best-in-class, complete webinar solution from content creation through to promotion and insights. Pre-register here.


About Magnolia Marketing Communications

Founded in 2006, Magnolia is an award-winning B2B public relations and marketing communications agency. Our full-service team of vertical marketing and PR experts strive each and every day to earn our clients’ trust through a relentless pursuit of excellence in our work, thinking and approach. At the heart of The Magnolia Way, is an unwavering commitment: A commitment to challenging the status quo to deliver consistent, world-class results for our clients.

For more information, please visit https://www.magnoliamc.com/

About The Streaming Network

The Streaming Network is Canada’s leading independent provider of virtual events. Specializing in top end Webinars and Webcasts for corporate clientèle we deliver a dynamic and quality digital experience for the virtual audience. As the preeminent producer of dynamic and professionally produced Webinars, Webcasts and immersive Virtual Events, The Streaming Network works with some of North Americas leading brands to improve engagement and audience experience.

For more information, please visit https://thestreamingnetwork.com/

View source version on businesswire.com:https://www.businesswire.com/news/home/20190913005084/en/

CONTACT: Phoebe Yong

Magnolia Communications





SOURCE: Magnolia Marketing Communications

Copyright Business Wire 2019.

PUB: 09/13/2019 07:00 AM/DISC: 09/13/2019 07:01 AM