Witches’ Night Out returns Friday to Baraboo
Don’t be surprised if you hear cackling across downtown Baraboo on Friday night.
Merchants are holding Witches’ Night Out, encouraging visitors — particularly women — to enjoy activities, treats and sales.
“It’s a celebration of all things Halloween, which I love,” said founder Bekah Stelling, owner of Bekah Kate’s Kitchen, Kids and Home.
She started the event three years ago in her store. Last year, she encouraged other merchants to join in, and Witches’ Night Out expanded to 10 stores. This year, a baker’s dozen are participating.
“It’s always fun to include other businesses,” Stelling said. “If we all pull together, we can make it a big, fun event.”
Witches’ Night Out will run from 6-8 p.m. Friday. Bekah Kate’s will teach jewelry making and offer fudge treats. Recycled Sally’s will serve witch’s brew and offer ghoulish games. The Village Booksmith will serve spiced cider and offer 13 percent off to anyone in a witch costume. Baraboo Tours will conduct a haunted downtown walk as things wind down at 8.
“Every business kind of does their own thing and has fun with it,” Stelling said.
Witches’ Night Out falls in the middle of a busy slate of year-end events downtown. The fall Fair on the Square has passed, but the wine walk, holiday light parade and other Christmas events are on their way. All are designed to give exposure to downtown businesses, especially new shops and those that have moved recently.
“They’re eager to let people know they’re here,” Stelling said.