AP NEWS

State seeks input to improve Connecticut Grown program

December 25, 2019 GMT

HARTFORD, Conn. (AP) — Connecticut farmers are being asked to suggest ways to improve the state’s Connecticut Grown campaign, an effort to raise awareness about produce and other agricultural products grown and sold in the state.

Bryan Hurlburt, the commissioner of Connecticut’s Department of Agriculture said his agency plans to embark on an integrated marketing campaign that will promote Connecticut Grown products during 2020 and beyond.

“Internally, we are working to identify multi-media marketing firms to carry out the campaign, but first, we want your input,” Hurlburt said in a recent message to the state’s farmers.

“We want each Connecticut farm to interact and engage with this campaign, not only in the coming months, but well into the future,” he said. The state has created an online survey for farmers to weigh in on the program.

The Connecticut Grown program was developed to assist producers and retailers of Connecticut farm products by raising awareness and increasing direct-to-consumer and wholesale buying. During his visits to over the past few months to numerous farms and businesses, Hurlburt said he heard a clear message that promotion of the Connecticut Grown brand needs to be improved.