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Press release content from PR Newswire. The AP news staff was not involved in its creation.

New Zicam® Ambassador, Hilary Duff, Shares How She Plans to Beat the 2020 Cold Season

January 15, 2020 GMT

BRIDGEWATER, N.J., Jan. 15, 2020 /PRNewswire/ -- Hilary Duff, actress, mother and newlywed, has teamed up with Zicam® to share her secret to shortening a cold. Families like Hilary’s across America are entering the 2020 cold season, and shortening colds is more critical than ever. As part of its annual, nationwide Cold Season Campaign, the brand and Hilary are collaborating to spread the news on why Zicam® is the #1 Pharmacist Recommended Brand for zinc cold remedies and homeopathic cold products.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8676451-zicam-hilary-duff-plans-to-beat-cold-season-2020/

“I’m sure many parents can relate, we just don’t have time to get sick,” said Hilary Duff. In her latest Instagram video of a typical day in her Los Angeles home, Duff offers advice for the 2020 cold season:

January is typically the month where people experience the most cold symptoms. According to the CDC, it’s reported that adults experience an average of 2-3 colds per year, with most taking about 7-10 days to recover1. With potentially 14-30 days of not feeling great recovering from a cold, understanding how to shorten them can make a substantial difference in people’s day-to-day lives.

“We are so excited to partner with Hilary Duff because like parents everywhere, deep down, she wants to do her best for her family,” says Marc Rovner, CEO of Zicam®. “With Hilary’s help, we hope more people understand how Zicam can help shorten their colds. That way, people everywhere can spend less time being sick and more time doing the things they love with the people they love.”

For a complete list of product offerings and more information on the power of zinc, visit www.zicam.com.

About Matrixx Initiatives
Matrixx Initiatives has been engaged in the development and marketing of better ways to feel better through over-the-counter health care products for over 20 years. Matrixx Initiatives manufactures and markets Zicam®. For more information regarding Zicam® products, visit www.zicam.com.

1. Centers for Disease Control and Prevention, 2019 https://www.cdc.gov/features/rhinoviruses/index.html

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