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Press release content from Business Wire. The AP news staff was not involved in its creation.

Adobe MAX 2019: Empowering Creativity for All

November 4, 2019 GMT
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Adobe MAX 2019: Empowering Creativity for All
1 of 6
Adobe MAX 2019: Empowering Creativity for All


Today at Adobe MAX, the world’s largest creativity conference, Adobe (Nasdaq: ADBE) announced the next generation of Creative Cloud—a release of faster and more powerful products spanning multiple surfaces. The company officially launched Adobe Photoshop on iPad and extended Adobe Fresco to Microsoft Surface, while also previewing the highly anticipated Adobe Illustrator on iPad and the all-new Photoshop Camera. Adobe continues to push the boundaries of creativity and innovation with the introduction of Adobe Aero, a new authoring tool for creating in augmented reality.

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Adobe Photoshop on iPad (Graphic: Business Wire)

Adobe also released major updates to Lightroom, Premiere Pro, After Effects, InDesign and Adobe XD. With this Creative Cloud release, new Adobe Sensei-powered features were introduced across products including Auto Reframe in Premiere Pro, Object Selection in Photoshop, Auto Tone in Photoshop Camera and Live Brushes in Fresco as the company continues to enable creatives to work faster and smarter than ever before.

“We’re excited to push the frontiers of creativity to make everyone more productive and express their creative vision,” said Scott Belsky, chief product officer and executive vice president, Creative Cloud, Adobe. “Today’s announcements redefine the creative experience for everyone—not only seasoned professionals, but also the next generation of designers, photographers, filmmakers and illustrators.”

Create on Multiple Surfaces

Today’s Creative Cloud release empowers everyone to create anywhere, anytime and with anyone.

Accelerating Creativity Across Creative Cloud

Updates to flagship apps and new productivity features deliver even more value to all Creative Cloud subscribers.

Exploring New Frontiers

As augmented reality, 3D and voice are adopted by creatives and consumers alike, Adobe is building intuitive tools that make it possible to easily create for new mediums. Today, the company released Adobe Aero, which empowers users to easily create immersive content that blurs the line between digital and physical worlds. Aero helps users create augmented reality experiences by leveraging familiar tools like Photoshop and Dimension to produce creations that pop in an immersive, three-dimensional environment. The company is also actively integrating the recently acquired Substance suite—the standard for 3D material and texture design—into the Adobe family, with additional details coming next year.

Adobe MAX: A Celebration of Creativity for All

MAX 2019 will feature keynotes from some of the world’s most innovative and prolific creatives including musician Billie Eilish; artist Takashi Murakami; director and Foo Fighters front man Dave Grohl; director and producer M. Night Shyamalan; renowned photographer David LaChapelle; and visual artist Shantell Martin. Emmy Award-winning writer and comedian John Mulaney hosts this year’s MAX Sneaks—a preview of technology innovation from Adobe Research.

The conference can be livestreamed at max.adobe.com starting on Monday, November 4 at 9 a.m. PT and on Tuesday, November 5 at 10 a.m. PT.

Pricing and Availability

Updates to Creative Cloud desktop software are now available to all Creative Cloud subscribers, including those using membership plans for individuals, students, teams, educational institutions, government agencies and enterprises. Adobe’s mobile apps are available for download from the Apple App Store and Google Play Store.

See below for a comprehensive summary and overview of Creative Cloud Innovation and new features across apps including:

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2019 Adobe Inc. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.

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CONTACT: Fenot Tekle



tekle@adobe.comRoman Skuratovskiy







Copyright Business Wire 2019.

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