Love for Mariachis: Charro Days poster unveiled

January 15, 2019

Mariache y Leguas played themselves into Charro Days history Monday morning during the unveiling of the 21st annual Charro Days poster.

When Brownsville artist Don Breeden and First Community Bank President and Chief Executive Officer Michael Scott lifted a red blanket emblazoned with the Charro Days logo from the framed poster, it featured none other than Mariache y Leguas, with instruments in hand, posing in front of the Charro Days Headquarters on Elizabeth Street in downtown Brownsville.

"If you haven’t guessed it by now, my models this year are ... Mariache 7 Leguas," Breeden jokingly told the crowd after unveiling the poster.

Breeden, the artist behind the posters, which First Community Bank sponsors, slyly hinted at the poster’s theme during the first Charro Days event, telling the crowd of residents, which included local officials, that he knew the musical ensemble when he invited the group to perform a Brownsville-styled drumroll, complete with trumpets, a violin, guitar and a guitarrón Mexicano.

"What’s more befitting," Breeden said after the unveiling.

The artist said Monday that leading up to his decision to choose Mariache 7 Leguas as the subject of the Charro Days poster, he received 50 to 60 different suggestions through phone calls, personal conversations and emails.

"But I did what I wanted to anyway," Breeden joked.

This is the 82nd annual Charro Days Fiesta, a Brownsville tradition dating back to 1938 that has remained true to its roots.

In 1937, during the Great Depression, local business leaders sought a way to ease the pain and suffering residents of Brownsville endured during those tough times.

And so, one year later, in 1938, Brownsville celebrated its first Charro Days to celebrate what makes Brownsville special: it’s location on the border with Mexico that is filled with a rich cultural heritage.

As Mariache 7 Leguas’ music danced through the ears of local business leaders, officials and residents Monday morning at Charro Days Headquarters, the tradition that began 82 years ago was alive and well.