Driven by Data – Aston Martin Red Bull Racing and Citrix Renew Partnership
FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--Nov 1, 2019--
Citrix Systems, Inc. (NASDAQ:CTXS) and Aston Martin Red Bull Racing today announced a renewal of their innovation partnership. A multi-year extension will see Citrix branding remain prominent on and off the Aston Martin Red Bull Racing car, while the Team will rely on Citrix’s innovative digital workspace solutions as it adapts to Formula One’s new technical and regulatory framework.
Citrix has been a technical partner of the Team since 2007, delivering digital workspace solutions that allow the race team on the road to access the full processing power of the organization at base. More recently, Citrix has been providing support and guidance for the digitalization of the Team’s wider business processes. As Formula One becomes ever more time-sensitive and data-driven, the relationship between Citrix and Aston Martin Red Bull Racing has flourished and deepened, culminating in an innovation partnership in 2017.
“Work is different today. It isn’t a place anymore, but a dynamic activity that happens anywhere,” said Tim Minahan, Executive Vice President of Business Strategy and Chief Marketing Officer, Citrix. “AMRBR clearly recognizes this and is using digital workspace solutions to rethink how they work at the track, the garage, the factory and everywhere in between. We are pleased to be a partner on their journey and look forward to working together with the Team to deliver the future of work and help them lap the competition.”
With Citrix technology, Aston Martin Red Bull Racing can access high-powered computing resources from anywhere in the world. This flexibility has proved vital in delivering the Team’s successes. A modern F1 team is a distributed and collaborative network that places an incredibly high value on speed and responsiveness. Against the backdrop of an expanding global racing series, Citrix enables Aston Martin Red Bull Racing to maximize its resources, wherever in the world team members are working.
“Our relationship with Citrix has been developing for over a decade and we’re really pleased to be announcing this partnership extension today,” said Team Principal Christian Horner. “Citrix is a great example of an Innovation Partner that actively works with us to improve our Team’s performance on and off the track. Citrix is how we work anywhere – whether it’s at the track or the top of a high rise – and we’re looking forward to discovering what the future holds.”
Citrix (NASDAQ:CTXS) is powering a better way to work with unified workspace, networking, and analytics solutions that help organizations unlock innovation, engage customers, and boost productivity, without sacrificing security. With Citrix, users get a seamless work experience and IT has a unified platform to secure, manage, and monitor diverse technologies in complex cloud environments. Citrix solutions are in use by more than 400,000 organizations including 98 percent of the Fortune 500.
For Citrix Investors:
This release contains forward-looking statements which are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 and of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements in this release do not constitute guarantees of future performance. Those statements involve a number of factors that could cause actual results to differ materially, including risks associated with the impact of the global economy and uncertainty in the IT spending environment, revenue growth and recognition of revenue, products and services, their development and distribution, product demand and pipeline, economic and competitive factors, the Company’s key strategic relationships, acquisition and related integration risks as well as other risks detailed in the Company’s filings with the Securities and Exchange Commission. Citrix assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein. The development, release and timing of any features or functionality described for our products remains at our sole discretion and is subject to change without notice or consultation. The information provided is for informational purposes only and is not a commitment, promise or legal obligation to deliver any material, code or functionality and should not be relied upon in making purchasing decisions or incorporated into any contract.
© 2019 Citrix Systems, Inc. Citrix, the Citrix logo, and other marks appearing herein are the property of Citrix Systems, Inc. and may be registered with the U.S. Patent and Trademark Office and in other countries. All other marks are the property of their respective owners.
View source version on businesswire.com:https://www.businesswire.com/news/home/20191101005123/en/
CONTACT: Karen Master
KEYWORD: FLORIDA UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: DATA MANAGEMENT AUTOMOTIVE SPORTS TECHNOLOGY PERFORMANCE & SPECIAL INTEREST SOFTWARE MOTOR SPORTS
SOURCE: Citrix Systems, Inc.
Copyright Business Wire 2019.
PUB: 11/01/2019 08:30 AM/DISC: 11/01/2019 08:30 AM