AP NEWS
Press release content from BusinessWire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from BusinessWire
Press release content from BusinessWire. The AP news staff was not involved in its creation.

Lance Bass to Appear with KEEN Growth Capital Portfolio Brands at Winter Fancy Food Show Booth #6287, January 13 from 12:00pm to 2:00pm

January 10, 2019

ORLANDO, Fla.--(BUSINESS WIRE)--Jan 10, 2019--KEEN Growth Capital (“KEEN”), a leading impact investing fund focused on better-for-you food and wellness brands, today announced that Lance Bass will join many of its portfolio brands at the Winter Fancy Food Show in San Francisco at the Mascone Center. Mr. Bass will appear on January 13, from 12:00pm to 2:00pm at booth #6287. He will join KEEN portfolio brands Vintage Italia, O’DANG Hummus and The Jersey Tomato Co.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190110005409/en/

Just Add X (J.A.X.) is an innovative new line of premium, high-quality mixologist inspired premade mixes from Lance Bass. This new product line is designed to simplify the mixing process by adding your spirit of choice, ice – then shake and enjoy. (Photo: Business Wire)

As a fan of the KEEN portfolio brands, Mr. Bass will be available for meet and greets, as well as photo opportunities in the KEEN booth. Mr. Bass will be tasting and talking about a number of new and delicious products from the KEEN portfolio brands during his visit.

Additionally, Mr. Bass is entering the food and beverage market, with the introduction of his new beverage brand, Just Add X (J.A.X.). This innovative new concept is a line of premium, high quality mixologist inspired premade mixes. This new product line is designed to simplify the mixing process by adding a spirit of choice, ice – then shake and enjoy.

Lance Bass is an acclaimed musician and television host and member of the iconic *NSYNC.

About KEEN Growth Capital

KEEN Growth Capital invests in early stage food-related companies that generate meaningful social impact in addition to above market financial returns. KEEN has particular focus on healthy snacking, functional foods and patented, science backed companies that positively impact consumer health, environmental and community wellness, and long term disease mitigation. Keen’s infusion of intellectual and financial capital delivers enriched outcomes for all stakeholders while creating a healthier world. KEEN is based in Orlando. Ideas welcome everywhere. Visit  KEENGrowthCaptial.com  for more.

About O’DANG Hummus™

O’DANG Hummus believes in “Hummus for All™.” O’DANG Hummus brings innovation to hummus products by making premium hummus and hummus dressings that are adventurous and delicious, blending Mediterranean heritage with beloved, relatable American flavors. Exciting flavors make O’DANG Hummus the favorite everyday hummus brand for the whole family. O’DANG Hummus products can be found in 49 states across America. Join the hummus revolution on all major social media channels and visit www.odanghummus.com.

About The Jersey Tomato Co. ®

All Natural. All Jersey. All Good. The Jersey Tomato Co. sauces and salsas are made with 100% premium New Jersey tomatoes and healthy, fresh ingredients. Five delicious flavors of tomato sauce, two salsas and a pizza sauce, are all bursting with farm fresh flavor and naturally lower sodium - 60% lower sodium then other leading brands. Follow The Jersey Tomato Co. in social media and visit www.JerseyTomatoCo.com for more.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190110005409/en/

CONTACT: Adam Thor Cohen

KEEN Growth Capital

917-941-1500

Adam@KEENGrowthCapital.com

KEYWORD: UNITED STATES NORTH AMERICA FLORIDA

INDUSTRY KEYWORD: ENTERTAINMENT MUSIC CELEBRITY PROFESSIONAL SERVICES FINANCE RETAIL FOOD/BEVERAGE WINE & SPIRITS

SOURCE: KEEN Growth Capital

Copyright Business Wire 2019.

PUB: 01/10/2019 09:31 AM/DISC: 01/10/2019 09:31 AM

http://www.businesswire.com/news/home/20190110005409/en