Oregon Blockbuster last on Earth
The computer system must be rebooted using floppy disks that only the general manager - a solid member of Gen X - knows how to use. The dot-matrix printer broke, so employees write out membership cards by hand. And the store’s business transactions are backed up on a reel-to-reel tape that can’t be replaced because Radio Shack went out of business.
Yet none of that has kept this humble franchise in an Oregon strip mall from thriving as the advent of on-demand movie streaming laid waste all around it. When a Blockbuster in Australia shuts its doors for the last time on March 31, the Bend store will be the only one left on Earth.
“It’s pure stubbornness, for one. We didn’t want to give in,” said general manager Sandi Harding, who has worked at the franchise for 15 years and receives a lot of the credit for keeping it alive well past its expiration date. “We did everything we could to cut costs and keep ourselves relevant.”
The store was once one of five Blockbusters owned by the same couple, Ken and Debbie Tisher, in three central Oregon towns. But by last year, the Bend franchise was the last local Blockbuster standing.
A tight budget meant no money to update the surviving store. That’s paying off now with a nostalgia factor that stops first-time visitors of a certain age in their tracks: the popcorn ceilings, low fluorescent lighting, wire metal video racks and the ubiquitous yellow-and-blue ticket stub logo that was a cultural touchstone for a generation.
“Most people, I think, when they think about renting videos - if they’re the right age - they don’t remember the movie that they went to pick, but they remember who they went with and that freedom of walking the aisles,” said Zeke Kamm, a local resident who is making a documentary about the store called “The Last Blockbuster” with a friend.
“In a lot of towns, the Blockbuster was the only place that was open past nine o’clock, and a lot of them stayed open until midnight, so kids who weren’t hoodlums would come here and look at movies and fall in love with movies.”
The Bend store had eight years under its belt as a local video store before it converted to a Blockbuster in 2000, a time when this high desert city was still a sleepy community with a small-town feel to match.
Customers kept coming back, drawn by special touches like staff recommendations, a “wish list” for videos to add to the rental selection and even home delivery for a few special customers who couldn’t drive in. Dozens of local teens have worked there over the years.
Then, in 2010, Blockbuster declared bankruptcy, and by 2014, all corporate-owned stores had shuttered. That left locally owned franchises to fend for themselves, and one by one, they closed.
When stores in Anchorage and Fairbanks, Alaska, shut down last summer - barely outlasting a Redmond, Oregon, store - Bend’s Blockbuster was the only U.S. location left.
Tourists started stopping by to snap selfies, and business picked up. Harding ordered up blue-and-yellow sweat shirts, T-shirts, cups, magnets, bumper stickers, hats and stocking caps from local vendors emblazoned with the words “The Last Blockbuster in America,” and they flew off the shelves.
Then, this month, she got a phone call: The world’s only other Blockbuster, in Perth, Australia, would soon close its doors. A new T-shirt order went out - this time with the slogan “The Last Blockbuster on the Planet” - and the store is already getting a new wave of selfie-snapping visitors from as far away as Europe and Asia.