Ann-Laure Decadt, 31, the mother of a 3-year-old and a 3-month-old son, had traveled with her relatives to New York from a rural town in Belgium.
Decadt belonged to a prominent family that owns a venerable animal feed business in Staden, a town of 11,000 some 60 miles (100 kilometers) west of Brussels.
The family said in a statement that “she was riding a bike and apparently was surprised by a vehicle that came from behind.” Her husband and children had not traveled with her. Other family members escaped injury.
Decadt grew up in the town and was active in its social scene, taking part in the youth council and village fairs, said Staden’s mayor, Francesco Vanderjeugd.
“Ann-Laure meant so much to us in town,” he said. “It is an attack in New York, but also one on our community.”
Flags flew at half-staff in the village, and a condolence register was opened at the community center Wednesday — All Saints’ Day, when Belgium traditionally remembers the dead.
Johan Verstervete, a friend of the family, said: “We knew her as a very spontaneous person, very dynamic, loving her family and her children.”
Vanderjeugd said he was delighted when he first heard that Decadt was going to New York. He even sent the family a message saying: “Wow, you’ll have a great time there, with Halloween and the New York marathon and all.”
“And then,” he said, “this happens.”