Time magazine cover declaring ‘coming Ice Age’ is not real
CLAIM: In 1977, Time magazine published a cover that said “How To Survive The Coming Ice Age.” In 2008, the same magazine interviewed the same experts to run a cover article titled: “How to Win The War on Global Warming.”
AP’S ASSESSMENT: False. The Time cover labeled in social posts as coming from 1977 is actually a cover from 2007, with the image altered to change the title from “The Global Warming Survival Guide” to “How to Survive the Coming Ice Age,” Time magazine archives show.
THE FACTS: Time did not run a cover in 1977 featuring a penguin on an ice cap that said “How To Survive The Coming Ice Age.”
Facebook posts have altered an April 9, 2007, Time magazine cover, which included the penguin photograph, to suggest the magazine’s 1977 cover story declared an imminent ice age. The April 2007 magazine’s cover story was a “Global Warming Survival Guide” and featured “51 Things You Can Do to Make a Difference.” For the misleading Facebook posts, the “global warming” title was changed to “How To Survive The Coming Ice Age.”
The false Facebook posts pair that manipulated image next to a legitimate April 28, 2008, cover that uses The Associated Press’ iconic photo of U.S. soldiers raising the flag on Iwo Jima in World War II. The magazine cover art replaced the flag with a tree, paired with cover text that said “How to Win the War on Global Warming.”
Climate change skeptics have circulated variations of the false Time magazine cover before, with Time debunking similar images in 2013 and 2017. Time did publish a 1974 article that examined recent “bizarre and unpredictable weather patterns” as well as scientific theories about global cooling. None of the experts quoted in that article were featured in the “How to Win The War on Global Warming” cover story 34 years later.
This is part of The Associated Press’ ongoing effort to fact-check misinformation that is shared widely online, including work with Facebook to identify and reduce the circulation of false stories on the platform.
Here’s more information on Facebook’s fact-checking program: https://www.facebook.com/help/1952307158131536