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Hillary Clinton Is ‘Star’ of Brazilian Lingerie Ad

November 2, 1995 GMT

RIO DE JANEIRO, Brazil (AP) _ A revealing photo taken during a recent visit to Brazil by first lady Hillary Rodham Clinton is the centerpiece of a new lingerie ad.

The photo depicts a seated Mrs. Clinton and shows a glimpse of what might be underwear. It caused a sensation in Brazil, and the Duloren lingerie company acquired it for an ad campaign.

The text accompanying the photo says, in Portuguese: ``Mr. President of the United States of America: Your Excellency can’t imagine what Duloren can do.″

Below, in smaller print, it reads: ``A tribute to one of the most important women of the decade.″

The ad was scheduled for publication this weekend in nationally circulated magazines. The Rio newspaper O Globo carried an advance copy Wednesday.

``We are expressing our strong concern to the Brazilian government,″ embassy spokeswoman Lucille DiPalma said by telephone from Brasilia, the capital.

Lisa Caputo, the first lady’s press secretary, said, ``In the interest of good taste and good sense we have no comment.″

The agency that created the ad, Criacao da Contemporanea, said it was not meant to be disrespectful.

``In this case, we want to say that daring women don’t mind letting their panties be seen,″ Silvio Matos, the agency’s director, was quoted as saying.