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New “I’d Like To Teach the World To Sing” Coke Ad Planned

October 20, 1989 GMT

ATLANTA (AP) _ In 1971, Coca-Cola Co. gathered a group of people on an Italian hillside near Rome and taught the world to sing.

Next year, the company is going to try to do it again.

Coke officials announced Thursday plans for a new version of the famous ″Hilltop″ commercial.

The ad spawned two versions of ″I’d Like To Teach the World to Sing″ that both climbed the pop music charts and sold a combined 1 million copies in a year.

The Atlanta-based company periodically has produced special ″peace on earth″ versions of the ad for the Christmas season, with one in 1977 featuring people aligned in the shape of a Christmas tree on a Brazilian hillside, holding candles while singing the song.

Coke hopes the spot will be as successful next year.

″The message of ‘Hilltop’ is as relevant today as it was 20 years ago,″ said Michael A. Beindorff, Coke’s vice president for marketing planning. ″We’re bringing forward the memorable qualities of the original spot and combining them with all the hope and promise of today’s youth.″