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Digital darling BuzzFeed stages newspaper stunt

March 6, 2019 GMT
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Brand ambassador Camila Marte distributes copies of a BuzzFeed newspaper at a subway station near New York's Union Square, Wednesday, March 6, 2019. The internet and social media company printed a one-time, special edition BuzzFeed newspaper, showcasing the latest news stories and BuzzFeed content. (AP Photo/Richard Drew)
1 of 4
Brand ambassador Camila Marte distributes copies of a BuzzFeed newspaper at a subway station near New York's Union Square, Wednesday, March 6, 2019. The internet and social media company printed a one-time, special edition BuzzFeed newspaper, showcasing the latest news stories and BuzzFeed content. (AP Photo/Richard Drew)

NEW YORK (AP) — Digital darling BuzzFeed has gone retro chic.

The online media company handed out 20,000 newspapers printed on actual paper during a publicity stunt Wednesday.

It joked it was “testing a new technology.”

The company is best known for its viral posts and quizzes and has a well-regarded news division.

Cheeky treatments in the special edition included a cover story entitled: “How Momo Went From Viral Hoax to Viral Hottie.”

Other articles delved into entertainment, food and millennial burnout.

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There also was a serving of politics — sort of. One tasty tidbit advised against hiring Democratic Sen. Cory Booker, a “teetotaling 2020 presidential candidate,” as a bartender for your next party.

The newspaper included 12 pages, including a back page devoted to advertising.