Missing KSAT anchor team worries viewers
When both main anchors are out during the first full week of February ratings, people begin to worry — particularly when the newscasters are missing from the signature 10 p.m. hour on No. 1 news station KSAT-TV.
They can stop fretting. Steve Spriester will be back. He was absent Monday and Tuesday because he was needed at home for a few days to deal “with a family illness,” he said.
In fact, the anchorman said he’ll be back on KSAT today, starting with the 5 p.m. newscast.
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While he was out, weekend anchorman Tim Gerber filled in, sharing the 10 p.m. desk with 6 p.m. anchorwoman Myra Arthur. Arthur is subbing on the late news this month for Romero, who’s on maternity leave.
Romero’s return date? According to station spokesman David Cuccio, that isn’t until March 27.
“She’s soaking up all the love from her little guy while she can!” he wrote in an email.
Romero and her husband, KENS-TV weekend anchor Phil Anaya, welcomed their third son, Noel, into the world just days before Christmas.
He has two big brothers, Elijah, 3, and Phillip, 1.
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It used to be a no-no for anchors to take time off during Nielsen’s four sweeps months — February, May, July and November — which traditionally have helped determine ad rates charged by local stations.
But absences are more common these days. “We’re in ratings year-round now,” Cuccio said, “so people can take off whenever they’d like.”
He added, however, that “some advertisers still look to these sweeps dates to plan out their spending over the next quarter, etc. So the old ratings periods are still important.”
Jeanne Jakle may be reached at email@example.com