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Celebrities like Kate Hudson and Drake get in the spirit

By The Associated PressNovember 29, 2019 GMT

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This combination photo shows singer-actress Rita Ora, left, and a bottle of her Prospero Anejo tequila. Ora, who serves as chief creative partner, teamed with master distiller Stella Anguiano to produce a variety of tequilas from Mexico. (AP Photo, left, and Prospero via AP)

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At one time it was scents. Now it seems to be booze.

The number of celebrities who have branched out into endorsing — or even helping make — wine, whiskey, vodka and other spirits has exploded of late, from Nick Jonas’ tequila to Kate Hudson’s vodka to Dylan Sprouse’s mead.

Kate Hudson has a vodka, Darius Rucker has a whiskey, Ryan Reynolds has a gin and “Breaking Bad” co-stars Bryan Cranston and Aaron Paul have an artisanal mezcal. Even Brad Pitt and Angelina Jolie have kept their vineyard despite their divorce.

Musicians aren’t immune: Jay-Z is a partner with Bacardi on a cognac, Drake and Metallica have whiskeys, Snoop Dogg has a cachaca, and the duo behind Florida Georgie Line offer a smooth peach pecan whiskey.