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Press release content from Business Wire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from Business Wire
Press release content from Business Wire. The AP news staff was not involved in its creation.

Minwax® Announces Vintage Blue, a Comforting and Nostalgic Hue, as 2021 Color of the Year

January 26, 2021 GMT
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Minwax's Vintage Blue relieves the stark white functionality of a bath for a more mindful shade of clean that gives your vanity more appeal. Couple two blues and go with a gray that's classic to create a cascading form in a room designed for function. (Photo: Business Wire)
1 of 3
Minwax's Vintage Blue relieves the stark white functionality of a bath for a more mindful shade of clean that gives your vanity more appeal. Couple two blues and go with a gray that's classic to create a cascading form in a room designed for function. (Photo: Business Wire)

CLEVELAND--(BUSINESS WIRE)--Jan 26, 2021--

Minwax, America’s No. 1 selling brand* of interior wood stains and clears, announces their first-ever 2021 Color of the Year: Vintage Blue, a comforting organic color with a balance of green and renewing blue. Vintage Blue is the very first Color of the Year from Minwax, inspiring do-it-yourselfers to think of limitless color stain options when planning their next project.

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This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210126005083/en/

Minwax’s Vintage Blue relieves the stark white functionality of a bath for a more mindful shade of clean that gives your vanity more appeal. Couple two blues and go with a gray that’s classic to create a cascading form in a room designed for function. (Photo: Business Wire)

“Capturing the stain color that reflects our evolving style at home is rooted in our desire to set a calmness and resilience as we move through the uncertainty,” says Sue Kim, Minwax color marketing manager. “Minwax now offers more color choices to express your personal style and bring out the beauty of wood.”

Kim describes Vintage Blue as an organic color that balances nurturing green and renewing blue with subtle gray undertones. The hue creates a nostalgic mood and soothes with its natural strength, elevating everyday objects to new luxury.

Vintage Blue is one of 240-plus color options available in Minwax Wood Finish Water-Based Color Stains, a line of water-based semi-transparent and new-to-the-world solid stains, offering the largest color assortment on the market.

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The 2021 Color of the Year is complemented by a coordinating palette of Minwax color stains that includes White Frost, Amber, Carbonite, Denim Blue, as well as Classic Gray to help consumers make projects their own with more color combinations. Whether adding character to a cherished object or refurbishing an antique find, consumers can use Vintage Blue interior stain in place of paint to bring out wood’s inherent beauty while maintaining its texture.

Vintage Blue can be found at Lowe’s ®, Sherwin-Williams stores, Ace Hardware stores, Menards ® and other home centers as a part of the new tintable color palette for Minwax Wood Finish Water-Based Color Stains. In addition to Color Stain, Vintage Blue is available in Minwax Wood Finish Oil-Based Penetrating Stain, exclusively at Lowe’s stores.

Visit www.minwax.com to discover endless possibilities from the first name in colorful wood stains.

About Minwax:

For more than 110 years, Minwax® has been a leading brand of high-quality wood finishing and wood care products. From wood stains to clear protective finishes, plus solutions for wood preparation, maintenance and repair, Minwax products are requested by the do-it-yourself consumer, seasoned woodworkers and professional contractors. Minwax is part of Sherwin-Williams Consumer Brands Group, headquartered in Cleveland, Ohio. Minwax can be found online at www.minwax.com, on Instagram at instagram.com/MinwaxUSA, on Facebook at facebook.com/minwax, on Pinterest at pinterest.com/minwax and on YouTube at youtube.com/user/MinwaxUSA.

* Based on Epicor Industry Data Analytics and third-party survey results for interior wood stains for the 12-month period ending 09/20.

View source version on businesswire.com:https://www.businesswire.com/news/home/20210126005083/en/

CONTACT: Media contact:

Bridget Hagan, akhia communications

briget.hagan@akhia.com

KEYWORD: UNITED STATES NORTH AMERICA OHIO

INDUSTRY KEYWORD: FAMILY CONSUMER OTHER RETAIL PARENTING RESIDENTIAL BUILDING & REAL ESTATE CHILDREN BABY/MATERNITY CONSTRUCTION & PROPERTY SPECIALTY BUILDING SYSTEMS OFFICE PRODUCTS INTERIOR DESIGN FASHION ARCHITECTURE RETAIL CATALOG ONLINE RETAIL LUXURY OTHER CONSUMER HOME GOODS WOMEN MEN

SOURCE: Minwax

Copyright Business Wire 2021.

PUB: 01/26/2021 09:30 AM/DISC: 01/26/2021 09:30 AM

http://www.businesswire.com/news/home/20210126005083/en