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Jackson State plan aims to elevate university’s brand

September 29, 2021 GMT

JACKSON, Miss. (AP) — Jackson State University’s new strategic plan aims to make the historically Black school a top research site, bolster its athletic program and provide students with intensive tutoring.

The plan for the school’s next five years was unveiled on Tuesday, the Clarion Ledger reports. It aims to have Jackson State considered one of the top universities in the country, University President Thomas K. Hudson told the newspaper.

“We really want this plan to elevate the brand and the name and the prestige of the university,” he said.

Hudson said student success has always been central to the university’s mission, but the new plan takes a holistic approach to achieving that goal by focusing on areas such as wellness and mental health.

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The plan also aims to redesign or update many of the school’s existing athletic complexes, including the T. B. Ellis Arena, as well as its training and conditioning facilities, according to the Clarion Ledger. The school brought on Hall of Fame cornerback Deion Sanders last year to coach its football team.

It also wants to expand further into downtown Jackson to allow for more growth in the future, including the possibility of a new stadium, Hudson said.

A price tag for the initiatives has not been finalized. Hudson said fundraising will be vital, though the university is in a strong financial position.