WURD plans to broadcast on FM band
WURD-900AM, the only Black talk radio station in Pennsylvania and one of a few in the country, will begin broadcasting on the FM band in the near future, General Manager Monica Lewis confirmed Thursday.
She said the station will be simulcast on both AM and FM bands, but declined to provide further information about the expansion.
Established in 2003, the talk radio station “serves as the heartbeat and pulse of Philadelphia’s African-American community” by providing information and solutions that “educate, uplift and inspire,” according to the station’s website.
The website said that the station’s parent company — works in original content creation and in marketing and distribution across the platforms of radio, internet and special events.
AM, which stands for “amplitude modulation,” is a less powerful band than FM, which stands for “frequency modulation.” For the latter, the station’s carrier wave remains constant, avoiding a static sound than may appear on AM stations.
WURD’s line-up features a mix of morning inspiration, through its show featuring sermons from the Revs. Jeremiah Wright and Louise Williams Bishop, as well as news and information, offered through a morning show hosted by Solomon Jones, according to the station’s website.
Other shows spotlight the arts, culture and entertainment as well as health, political and civil rights issues.
WURD’s station and studio is based at 1341 N. Delaware Ave.