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Celebrities like Kate Hudson and Drake get in the spirit

November 29, 2019 GMT
This combination photo shows singer-actress Rita Ora, left, and a bottle of her Prospero Anejo tequila. Ora, who serves as chief creative partner, teamed with master distiller Stella Anguiano to produce a variety of tequilas from Mexico. (AP Photo, left, and Prospero via AP)
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This combination photo shows singer-actress Rita Ora, left, and a bottle of her Prospero Anejo tequila. Ora, who serves as chief creative partner, teamed with master distiller Stella Anguiano to produce a variety of tequilas from Mexico. (AP Photo, left, and Prospero via AP)
1 of 21
This combination photo shows singer-actress Rita Ora, left, and a bottle of her Prospero Anejo tequila. Ora, who serves as chief creative partner, teamed with master distiller Stella Anguiano to produce a variety of tequilas from Mexico. (AP Photo, left, and Prospero via AP)

At one time it was scents. Now it seems to be booze.

The number of celebrities who have branched out into endorsing — or even helping make — wine, whiskey, vodka and other spirits has exploded of late, from Nick Jonas’ tequila to Kate Hudson’s vodka to Dylan Sprouse’s mead.

Kate Hudson has a vodka, Darius Rucker has a whiskey, Ryan Reynolds has a gin and “Breaking Bad” co-stars Bryan Cranston and Aaron Paul have an artisanal mezcal. Even Brad Pitt and Angelina Jolie have kept their vineyard despite their divorce.

Musicians aren’t immune: Jay-Z is a partner with Bacardi on a cognac, Drake and Metallica have whiskeys, Snoop Dogg has a cachaca, and the duo behind Florida Georgie Line offer a smooth peach pecan whiskey.