Tostitos commercial dropped from Super Bowl after bungee-jumping death

NEW YORK (AP) _ A Tostitos commercial featuring a bungee jump was pulled from Sunday’s Super Bowl telecast after a woman practicing a similar leap for the halftime show hit her head and died.

``Under the circumstances, the only respectful and right thing to do is to run another commercial,″ Frito-Lay Inc. spokeswoman Lynn Markley said.

The commercial appears to show comic actor Chris Elliott making a bungee leap from a blimp to dip a Tostitos tortilla chip into a jar of salsa placed in the middle of a football field. It has run frequently on TV before.

On Thursday, Laura Patterson, 43, of Sarasota, Fla., died after hitting her head on the Louisiana Superdome floor while rehearsing a stunt for the halftime show in New Orleans. The NFL canceled the bungee routine.