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WEF graphic on diet changes by 2030 is fabricated

August 31, 2022 GMT

CLAIM: The World Economic Forum published an infographic on diets that suggested that humans will eat “40% less food” by 2030 and that “fresh fruit and vegetables will be replaced by supplements made by WEF-partnered corporations,” among other things.

AP’S ASSESSMENT: False. Contrary to a WEF logo on that image, the organization confirmed to The Associated Press that it did not create the graphic.

THE FACTS: The infographic, titled “What Will Our Diets Look Like in 2030?,” has been shared widely on Twitter and Instagram in recent days.

“They hate you,” reads one popular tweet including the image that received nearly 9,000 likes.

The image shows a pie chart with components such as “Synthetic nutrients,” “Seed oils,” “Micro livestock,” “Alternative proteins” and “Intermittent fasting.”

However, some of the text contains strange details, including a section that says, “Most fresh fruit and vegetables will be replaced by supplements made by WEF-partnered corporations.” It also suggests that “We will eat 40% less food by 2030 to meet Net Zero,” in addition to claiming that “upcycled citizens” is one form of an alternative protein. The image also proposes eating insects — an idea that some have actually expressed in various pieces published on the WEF website as a sustainable form of protein.

While some users suggested the graphic must be fake, others suggested that it was issued by the WEF. One Twitter user reshared it with the caption, “These people must be eliminated. They want to kill the evolution of civilization.”

But searches of the WEF website show no record of the organization publishing that image and a WEF spokesperson, Yann Zopf, confirmed in an email to the AP that it did not come from the forum.

“This is fake and completely made up,” Zopf said.

The WEF website did publish a 2016 piece titled “What will we eat in 2030?,” in which a professor discussed future food consumption. The author suggested that diets may shift more toward vegetables, fruit, whole grains and alternatives such as soy products, relying less on meat. It does not contain the infographic now circulating on social media.

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This is part of AP’s effort to address widely shared misinformation, including work with outside companies and organizations to add factual context to misleading content that is circulating online. Learn more about fact-checking at AP.