Nanticoke Business Designs Truck For Promotion Honoring Eagles
NANTICOKE — It was a big deal for a small business in Luzerne County.
Eclipse Fleet Service in Nanticoke was commissioned by Penn Beer, Bud Light, the NFL and the Philadelphia Eagles to design a truck with a decal for the “Philly Philly” commemorative pack that will be in stores starting Aug. 16.
As the finished truck pulled in Thursday, Eclipse Fleet Service employees in matching shirts cheered and later chanted “E-A-G-L-E-S, Eagles!”
Bud Light changed its famous “Dilly Dilly” catchphrase to “Philly Philly” to celebrate the Eagles’ Super Bowl win.
Joel Garnick, president of Eclipse Fleet Service, said customer Penn Beer in Manayunk is the wholesaler for Anheuser-Busch and its brand Bud Light in Philadelphia County and is putting together the commemorative pack this weekend.
The truck will head to Penn Beer near Philadelphia on Friday and Philadelphia Eagles right tackle Lane Johnson will be in a photo shoot and video with it Monday.
“Our driver is taking it down the Northeast Extension, going down the Schuylkill Expressway midday and it’s going to raise a lot of buzz,” Garnick said. “Everybody is Philadelphia proud and it’s definitely going to turn a few heads.”
Eclipse Fleet Service worked together with Ted Reidler, president of Reidler Decal Corp. and Focus Fulfillment, on the decal.
“Bud Light sent us the design with a power point presentation which we then had to reconfigure so we could produce it,” Reidler said.
Nate Serafin, a subcontractor, worked with Eclipse Fleet Service to install the decal. The panels came in sections so he said he paid extra attention to make sure everything lined up right.
“There was a lot of extra care with this one because it’s a big project for everybody,” Serafin said. “The fenders were a lot of work with the Eagles’ wings on them but all in all, I think it was a good project.”
Eclipse Fleet Service also worked with Sherman-Williams to match the Philadelphia Eagles green paint color with the decal.
The back of the truck features Eagles quarterback Nick Foles’ play that helped him win an ESPY award Wednesday for his performance in the Super Bowl.
In all, Eclipse Fleet Service had about two weeks to complete the “Philly Philly” truck.
“There was a lot of concentration from our 23 employees to get this ready, especially on such a large scale,” Garnick said. “This is going to be national news for Penn Beer, Philadelphia Eagles and Bud Light.”
Eclipse Fleet Service has been in business for 12 years, opening in 2006 in just 2,000 square feet of space and later expanding and moving to its current 64,000-square foot location on 52 acres at 375 W. Union St.
The business refurbishes trucks and has completed other jobs for businesses from Virginia to Maine to Ohio. Jobs are typically for one unit like the “Philly Philly” truck, Garnick said.
“We’re NEPA proud to be able to do what we do,” Garnick said. “Some of these units are from corporate America. We deal with corporate Coca-Cola, corporate Anheuser-Busch, corporate Pepsi.”
Chuck Saypack, vice president for Eclipse Fleet Service, said getting the deal for the “Philly Philly” truck was like “small town pride goes big time.”
“There was a lot of hard work and dedication from our employees who chipped in and worked together to get it done well,” Saypack said.
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