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Twin Cities to light up purple to cheer Vikings to bring it home”

January 12, 2018 GMT

Fly the purple pride flag high, the Minnesota Vikings say in a Bring It Home campaign aiming to lift the team into a hometown Super Bowl on Feb. 4 at U.S. Bank Stadium.

The team has arranged for Twin Cities landmarks to glow purple beginning Friday. Among them: the IDS Center, Nicollet Mall, Target Corporate headquarters, the I-35W and Lowry Avenue bridges as well as the Mall of America. U.S. Bank Stadium will, of course, be purple, too.

But these are the Minnesota Vikings so theyre going to need more than the official lights. They want yours.

The team asks fans to festoon their homes and anything else in their possession in purple lights or decorations.

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Theyre also encouraging fans to show their pride by making videos and posting them with the #BringItHome hashtag on social media before Saturday morning. Fans who submit videos will be entered into a contest to win a pair of tickets for the game Sunday at U.S. Bank Stadium against the New Orleans Saints. The drawing is at 2 p.m. Saturday.

If the Vikings win the next two Sundays, they would become the first host city team to play in the Super Bowl at their home stadium. In the past 51 Super Bowls, no host team has managed that feat.

The team typically doesnt like to talk past the upcoming game, but Bring It Home breaks that tradition, embracing a desire to finish out the season with the franchises first Super Bowl victory.

On Sunday, every seat inside the stadium will have a rally towel. All Twin Cities-area Hy-Vee Market Grilles in the stores will give the towels to the first 200 guests to place orders during the game. Fans will also see new banners placed throughout the bowl of the stadium that read, Bring It Home.

T-shirts with the new catchphrase will be sold at the Longhouse outside the stadium with proceeds benefiting the Vikings Foundation.

Landmarks were lit purple earlier this year to mark the anniversary of Princes death. It was his signature color. He loved bling and sports and Minnesota.

Rochelle Olson 612-673-1747

Twitter: @rochelleolson