Buy YouTube Views: Should You Be Doing It?
New York, NY - ( NewMediaWire ) - December 8, 2020 - Buying YouTube views might have a bad reputation but there is more to this strategy than meets the eye. Yes, going from 0 to 100K views overnight is questionable, but if you slowly work your way up, the same growth can appear organic and make your account stand out.
That said, if you want to buy YouTube views, we have just one recommendation: https://zeru.com/buy-youtube-views.
There is no source more reliable for professional support and premium high-quality real views that appear legitimate to YouTube’s algorithm. Zeru has been around since 2012, gathering over 5,000 loyal customers along the way.
But why does YouTube even matter? And what’s the obsession with having a lot of views? To answer both questions, let’s look at some stats.
- In 2020, YouTube reported 2 billion monthly active users
- Of those, 15% live in the U.S.
- And every visitor spends an average of 11m and 24s a day on the platform
Each visit also averages 6.5 pageviews and watch time for product videos doubled between 2017 and 2018.
At the same time,
- 500 hours of video are uploaded to YouTube every minute
- And 70% of what people see is determined by YouTube’s algorithm
Put together, these numbers mean the competition out there is fierce, but YouTube is also one of the most visited sites in the world, second only to Google, and if you’re not tuning in to this enormous reach, you’re missing out. What you need is a strategy to break through the noise, and in this post, we show you how, the paid way and the organic way.
The Lowdown on YouTube’s Algorithm
YouTube’s recommendation algorithm came in 2016, and information on how its machine learning works has been slow in coming. We know video recommendations depend on things like clicks, watch time, engagement, freshness and upload frequency, but it’s harder to know if, for example, underperforming videos affect the likelihood of other videos being recommended, or if there is such a thing as uploading too frequently.
In truth, YouTube’s recommendation algorithm boils down to a few things.
YouTube’s recommendation algorithm only looks at the reaction of viewers to a given video to recommend it to others. A channel’s overall performance has little bearing. If a video is attracting an audience, it will get recommended...it’s that simple.
This also means that there is no such thing as too many uploads a day or too many inactive subscribers.
That said, YouTube does have systems in place to figure out which views, likes, dislikes, and subscriptions are coming from actual humans and not bots, and this is the reason why where you buy your YouTube views and subscribers from matters.
YouTube’s recommendation algorithm takes into account external traffic but long-term success will depend more on how the video performs once viewers click on it...in short, engagement.
On YouTube, having a decent number of views is important because it shows that the video is being watched, but another metric that matters even more is minutes watched. This metric was introduced by YouTube a few years ago to filter out content with deceptive titles, the logic being that if a viewer commits to watching a 60-second video, it must offer more value than one people abandon after a second or two.
The Debate of Views vs. Engagement
If you’re marketing on YouTube, you want to generate more views for your content. After all, a video with 200 or 300 views does not inspire you to watch it.
The trick is to understand that views is not the only metric that matters. Like we saw above, engagement matters just as much, if not more. This means likes, dislikes, comments and subscriptions, amounting to the number of times a video or channel is interacted with.
This in turn determines your overall popularity on YouTube, which the platform takes into account when recommending or even ranking your videos. The YouTube algorithm actually came in phases:
- From 2005 to 2012, it was all about view count, and this gave people the tendency to clickbait.
- In 2012, YouTube announced a new metric, watch time, to identify the videos that people actually want to watch.
- In 2016, machine learning started taking into account the perceived satisfaction of viewers, a.k.a. engagement.
- From 2016-2020, it’s been a slow evolution to customizing the experience of every user based on his or her interests.
In short, views matter, but only as a stepping-stone to rack up more watch time, engagement and ultimately more views.
The Case for Buying YouTube Views
With many influential YouTubers and brands already established, it’s hard for a new channel to break through the noise. This is why your account needs a kick-start...to stand out and get your content in front of more viewers.
This is where buying YouTube views comes in, but you can’t do something like get 100K views overnight. That’s obviously fake and can very well cause YouTube to blacklist your account.
Instead, start with 1000 views and produce some great content before going up another 1000 views. You can also do the same with subscribers: Buy 1000 subscribers and then give it some time- and quality content- before you buy more.
Done this way, the growth appears organic. To give your account even more of a boost, you can also consider buying likes and comments for your content. Together, these increase the likelihood that your videos appear in YouTube searches.
So the problem is not that you buy YouTube views and engagement, it’s that most people who do it don’t know how.
How to Buy YouTube Views?
There is the instant way, and then things like YouTube ads and influencer marketing. We look at all 3.
This is using a service like Zeru where you can buy high-quality views in packages of 1,000, 2,000 or more. You should also think about increasing your number of subscribers, likes and comments for the numbers to appear legitimate to YouTube.
Just make sure you buy real subscribers and not bots, from a service provider that understands sticking to YouTube’s terms of service. You don’t want a bot farm following your account.
The second option to get your content in front of more people is to advertise on YouTube. That means setting a budget and paying every time someone chooses to view your ad.
There are many success stories of that, but bear in mind that YouTube advertising is not cheap and can cost you anywhere between $0.10 and $0.30 per view, with an average spend of $10 a day for local campaigns.
And finally, the third way you can pay to get more views for your content is collaborating with an influencer on a paid campaign. You just need to find the right influencers in your niche and get them to promote your branded content on their channel.
Influencer marketing can cost you anywhere between $50 and $100 for every 1,000 views.
How to Get More Views Organically?
Now that you know all the paid options to get more YouTube views, we look at the ways you can increase your visibility the organic way. This comes down to understanding one thing: YouTube works just like a search engine, and to get more views, you need to optimize your channel and content. This means:
This will always be the core of good social media marketing, and YouTube is no exception. Amid the noise, you need to give people a reason to come to your channel, be it more value or deeper levels of insight.
YouTube marketing is all about presentation and that means the title you choose can make or break your video’s performance. You want to grab attention without resorting to clickbaiting, and no one does this better than BuzzFeed. You can have a look at their channel for inspiration!
This means including the right keywords in your titles, tags and categories, and optimizing your thumbnails to reveal the most interesting sections of your videos.
You also want to write the most accurate and optimized descriptions for your videos because here is some food for thought: YouTube videos show up in 70% Google searches.
Along with being a search engine, YouTube is also a community, and any interaction with other users is seen as a positive signal to YouTube.
And finally, if you’re creating a YouTube video, you might as well post it to your other social media assets; Video content crushes it on platforms like Facebook and Instagram in terms of engagement and performance.
Or you can mix the two, and that’s our advice!
Buying YouTube views might sound like a cop-out and playing the YouTube number game, but it’s really a strategy. Follow that up with great content and YouTube SEO and at some point, your paid views will translate to organic ones and leads.
For more information about Zeru and the kind of social media solutions we provide to businesses, head to our website at https://zeru.com
NEXT article: Buy Instagram Followers: Instagram Marketing Strategy