Logitech Changes The Game With New Creator Solutions, Blue Sona XLR Microphone and Litra Beam Desktop Key Light
LAUSANNE, Switzerland & NEWARK, Calif.--(BUSINESS WIRE)--Sep 21, 2022--
Logitech For Creators, a brand extension of Logitech® (SIX: LOGN) (NASDAQ: LOGI) that is dedicated to empowering all creators to pursue their passions, unveils two new solutions to achieve pro-level streaming and creating. Logitech Blue Sona is an active dynamic XLR microphone featuring ClearAmp technology that delivers a superior studio-quality sound experience. Logitech Litra Beam is a premium streaming desktop key light with TrueSoft technology for shaping and directing light to achieve professional lighting effects. Both solutions empower creators in all-new ways.
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Left-to-right: LEGIQN using Blue Sona active dynamic XLR mic, and TattedPoodle streaming with Litra Beam desktop key light (Photo: Business Wire)
Capture Broadcast-Quality Sound With Blue Sona, Active Dynamic XLR Microphone
Blue Sona reinvents the traditional broadcast mic for today’s streamers and creators. Taking Blue Microphones’ legendary audio quality to the next level, Blue Sona combines advanced tech and a purpose-built design for professional-level game streaming, podcasting, and video content.
“Blue Sona was specifically engineered for creators,” said Soren Pedersen, senior product manager for Logitech For Creators. “From its built-in preamp to its elegant camera-ready design, Blue Sona is unlike other XLR mics on the market.”
Blue Sona features built-in ClearAmp technology, a key innovation that streamlines the XLR experience by delivering a strong +25dB gain boost — no external mic booster required. Other advanced features include a dual-diaphragm capsule and supercardioid pickup pattern, which focus on the voice while taming the environment by rejecting unwanted vibrations, key clicks, and background noise. This pro-level performance gets a creator-first design with a 290-degree swivel mount 1 for complete freedom of mic placement in any desktop setup.
An XLR connection easily integrates with audio interfaces and external mixers to fine-tune sound. Sleek and versatile, Blue Sona comes in Graphite and Off-White color options and features interchangeable windscreens in Red and Graphite for a camera-ready performance.
Shape & Direct Light With Litra Beam, Premium Streaming Desktop Key Light
Litra Beam enables creators to use light to control the look and feel of their content in all-new ways. An innovative beam design with a three-way adjustable desktop stand featuring height, tilt, and rotation offers endless positioning flexibility to shape and direct light. Control content and easily create mood and tone by placing and adjusting one or more Litra Beams in your setup to achieve a range of professional lighting techniques including Front, Split, Butterfly, and Rembrandt.
“Digital content is becoming more like cinematography,” said Arnaud Perret-Gentil, senior global product lead for Logitech For Creators. “We designed Litra Beam to do more than just deliver balanced LED light but to enable desktop streamers and creators to shape and direct this light to control the mood and expression of their content.”
Pre-stream or mid-stream, streamers and creators can fine-tune their lighting with Litra Beam. Buttons on the back of the device allow for quick access to five brightness and five color temperature settings (warm candlelight to cool blue), as well as continuous, stepless adjustment through the entire range, from 2700K-6500K. For even more control and convenience, Logitech also offers the Logitech G HUB desktop app, which enables further flexibility in adjusting brightness by percentage values and color temperature in Kelvin, control over one or more Litra Beams, as well as managing lighting presets. G HUB gives creators total control over their Logitech streaming gear including Litra Glow, Blue Yeti mics, and StreamCam, as well as gaming gear from Logitech G on one desktop app.
Litra Beam solves common challenges for today’s streamers and creators seeking to level up their content. Proprietary TrueSoft technology delivers balanced, full-spectrum LED light with cinematic color accuracy for a natural, radiant look across all skin tones. Its frameless diffuser radiates wide light to eliminate harsh shadows and is certified safe for all-day streaming, passing even the strictest UL testing guidelines 2. Moreover, its slim, modern design with USB and AC outlet compatibility 3 goes where other lights can’t go, making it easier than ever to achieve professional lighting effects in unique spaces and setups.
What Creators Are Saying:
“I’ve been using a Blue mic for years, and the Blue Sona is my absolute favorite.” - DrLupo, YouTube gamer and content creator
“I really like the sound of this microphone… competing with some of those other super high-end dynamic microphones.”- Harris Heller, YouTube gamer and record label owner
“Blue Sona not only looks gorgeous in my studio, it might also be the best performing, most accurate, and most user friendly mic I’ve ever used for content creation.” - Florent Garcia, Musician and Storyteller
“Lighting is very important - it can distort a person’s face… Litra Beam is very flexible and allows me to adjust to the spot that will make me look best.” - XChocoBars, Twitch gaming creator
“Especially if you’re doing a beauty look, having soft light is what everybody aims for.” - Alexys Fleming, YouTube beauty and SFX makeup creator
Pricing and Availability
Blue Sona (US$349.99 or €349) and Litra Beam (US$99.99 or €119) are available from September 21, 2022, PT in the United States, Canada, and select countries in Europe at logitech.com and major retailers. For more information, please visit Blue Sona and Litra Beam.
About Logitech For Creators
Logitech For Creators is a brand extension of Logitech that helps all creators pursue their passions by unlocking their extraordinary potential and ability to shape culture. From solutions spanning lighting, microphones, cameras, and software to platforms that champion community and change — we put creators at the heart of everything we do. Logitech For Creators brings together Blue Microphones, Mevo, and Streamlabs, brands that have always served creators with their tools.
Founded in 1981, and headquartered in Lausanne, Switzerland, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and the Nasdaq Global Select Market (LOGI). Find Logitech For Creators at www.logitech.com/creators, the company blog, or @LogitechC.
Logitech and other Logitech marks are trademarks or registered trademarks of Logitech Europe S.A and/or its affiliates in the U.S. and other countries. All other trademarks are the property of their respective owners. For more information about Logitech and its products, visit the company’s website at www.logitech.com.
1Compass boom arm sold separately
2 UL Verified No Photobiological Hazard at 12 Hours of Exposure https://verify.ul.com/search
3 Standard USB wall plug sold separately, 10W or better is recommended for best performance.
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CONTACT: Aasit Thakkar
KEYWORD: CALIFORNIA EUROPE SWITZERLAND UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: TECHNOLOGY DEPARTMENT STORES GENERAL ENTERTAINMENT SOCIAL MEDIA ENTERTAINMENT BLOGGING ONLINE MOBILE ENTERTAINMENT SPECIALTY PUBLIC RELATIONS/INVESTOR RELATIONS INFLUENCER TELECOMMUNICATIONS COMMUNICATIONS AUDIO/VIDEO RETAIL CONSUMER ELECTRONICS ONLINE RETAIL
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PUB: 09/21/2022 12:00 PM/DISC: 09/21/2022 12:02 PM