Pringles, Pop-Tarts and Secret Deodorant Win goPuff’s Brand Bowl
PHILADELPHIA--(BUSINESS WIRE)--Feb 3, 2020--
goPuff, the digital convenience retailer sweeping the nation, released its third annual Brand Bowl Report, detailing how consumers reacted to some of our favorite brands’ commercials and what fans ordered most during the game.
Commercials At Work
goPuff tracked nationwide customer orders for products advertised during the Big Game. Here’s how those ads impacted immediate sales in the minutes after the commercials aired. Percent changes based on orders one-hour before compared to orders in the hour after the commercial aired.
Brand Bowl Winners
Brand Bowl Losers
What Fans Ordered
Historically, Americans eat - a LOT - during the Big Game. Customers’ favorite game day munchies included:
Beyond food and drinks, though, customer orders show fans were in need of party and clean-up supplies along with some medicine to make their Monday morning a bit smoother:
goPuff stocks more than 2,500 products in centrally located facilities in each of the 150+ locations that it serves to bring products directly to the customer in the moments they need them most. From household essentials like cleaning products, diapers and even pet goods to game time essentials, including ice cream, candy and beverages, the unique delivery concept answers the call for customers 24/7 in many markets (and until 4:30 a.m. in others).
* Brand or product advertised during the Big Game.
goPuff is a digital convenience retailer replacing the need for convenience stores. Through centrally located facilities, the company delivers thousands of products quickly for a flat $1.95 delivery charge. As the fastest-growing, most affordable delivery service on the market, goPuff operates from 12:00 p.m. to 4:30 a.m. and 24/7 in some areas to bring you what you need, when you need it. goPuff also offers beer, wine and liquor in select locations. Headquartered in Philadelphia, goPuff currently operates in over 150 U.S. locations, including Atlanta, Boston, Chicago, Dallas, Denver, Philadelphia, Phoenix, Seattle, Pittsburgh, Washington, D.C., and many more. To learn more, visit gopuff.com or check us out on Facebook, Twitter or Instagram.
View source version on businesswire.com:https://www.businesswire.com/news/home/20200203005645/en/
CONTACT: goPuff Media Contact
KEYWORD: PENNSYLVANIA UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: MARKETING ADVERTISING RETAIL COMMUNICATIONS OTHER RETAIL PUBLIC RELATIONS/INVESTOR RELATIONS
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PUB: 02/03/2020 12:19 PM/DISC: 02/03/2020 12:19 PM