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Ikon Pass, the New Standard in Season Passes, Announces Partnership with Australia’s Premier Ski Destination, Thredbo

June 25, 2018

DENVER--(BUSINESS WIRE)--Jun 25, 2018--Ikon Pass, the new standard in season passes, announces Thredbo in New South Wales, Australia as its newest partner, now offering access to nearly 26,000 hectares (more than 64,000 acres) at 27 premier mountain destinations across the globe. The Ikon Pass is available for purchase at www.ikonpass.com and through selected travel partners.

In addition to access to 26 destinations in North America, all Ikon Pass holders can enjoy skiing and riding in the Southern Hemisphere throughout Thredbo’s 2018 winter season. Ikon Pass holders will have seven-day access to Thredbo on the Ikon Pass with no black-out dates, and five-day access on the Ikon Base Pass, with selected black-out dates.

Thredbo, located in the iconic Kosciuszko National Park just 500 km from Sydney, is Australia’s leading ski and snowboard destination, offering 1,168 acres (480 hectares) of terrain, 2,205 vertical feet (672 vertical meters), and is home to the continent’s longest run at 3.6 miles (5.9 km).

“As we continue to curate partners for the Ikon Pass, we look for destinations that share our passion for the mountains and are dedicated to creating enduring memories for their guests. Thredbo fits right in and we are thrilled to welcome the leading destination in the Southern Hemisphere to the Ikon Pass community,” said Erik Forsell, Chief Marketing Officer of Alterra Mountain Company. “Australia is full of passionate skiers and riders who can now take advantage of an endless winter with the Ikon Pass as they hit the slopes of Thredbo throughout their winter, before experiencing more iconic destinations in the Northern Hemisphere.”

Thredbo joins a group of North American industry leaders that make up the Ikon Pass – Alterra Mountain Company, Aspen Skiing Company, Boyne Resorts, POWDR, Jackson Hole Mountain Resort, Alta Ski Area, Snowbird, SkiBig3, Revelstoke Mountain Resort and Sugarbush Resort. Each demonstrates integrity, character and independence that is reflected in their mountains and guests.

“Thredbo is thrilled to join the Ikon Pass as its Australian partner and we feel privileged to be the first Southern Hemisphere destination offered to pass holders,” said Jordan Rodgers, General Manager, Thredbo. “The Ikon Pass is a sensational option for skiers and snowboarders who love to travel to incredible mountain experiences and we look forward to providing Ikon Pass holders access to Australia’s premier snow destination.”

To learn more about the Ikon Pass, please visit www.ikonpass.com.

IKON PASS PRODUCTS

To provide the best experience possible, two pass products are available for purchase, the Ikon Pass and the Ikon Base Pass, with varying levels of access and benefits.

IKON PASS : Offering unlimited access to 12 destinations plus 7-days and 7-days combined at 14 destinations, no black-out dates.

ACCESS:

Unlimited: Steamboat, Winter Park Resort, Copper Mountain Resort, Eldora Mountain Resort, Squaw Valley Alpine Meadows, Mammoth Mountain, Big Bear Mountain Resort, June Mountain, Stratton, Snowshoe Mountain, Tremblant, and Blue Mountain

7-Days: Thredbo, Deer Valley Resort, Jackson Hole Mountain Resort, Big Sky Resort, Killington Resort, Revelstoke Mountain Resort, Sugarbush Resort

7-Days Combined:

Aspen Snowmass: Aspen Mountain, Snowmass, Aspen Highlands, Buttermilk AltaSnowbird SkiBig3: Banff Sunshine, Lake Louise, Mt. Norquay Sunday River, Sugarloaf, Loon Mountain

More Benefits

10 Friends & Family lift tickets offering 25% off of the window rate at any Ikon Pass destination (excluding CMH), with no blackout dates Free one-year $50-value membership to Protect Our Winters that includes POW die cut stickers, 20% off POW store merchandise, a monthly POW newsletter, and a subscription to the biweekly email newsletter, “The Line” Additional destination benefits and discounts are available at ikonpass.com

IKON BASE PASS : Offering unlimited access to 10 destinations plus 5-days and 5-days combined at 16 destinations, with blackout periods at North American and Australian destinations.

ACCESS:

Unlimited: Winter Park Resort, Copper Mountain Resort, Eldora Mountain Resort, Squaw Valley Alpine Meadows (holiday restrictions), Mammoth Mountain (holiday restrictions), Big Bear Mountain Resort, June Mountain, Tremblant, Blue Mountain, Snowshoe Mountain

5-Days: Thredbo, Steamboat, Deer Valley Resort, Jackson Hole Mountain Resort, Big Sky Resort, Stratton, Killington Resort, Revelstoke Mountain Resort, Sugarbush Resort

5-Days Combined

Aspen Snowmass: Aspen Mountain, Snowmass, Aspen Highlands, Buttermilk AltaSnowbird SkiBig3: Banff Sunshine, Lake Louise, Mt. Norquay Sunday River, Sugarloaf, Loon Mountain

BLACKOUT DATES: Dec. 26 - 31, 2018; Jan. 19 - 20, 2019; and Feb. 16 - 17, 2019 Thredbo Black-Out Dates: July 7-22, 2018

More Benefits

8 Friends & Family lift tickets, good for 25% off the window rate at any Ikon Pass destination (excluding CMH), with select blackout dates Free one-year membership to Protect Our Winters ($50 value) that includes POW die-cut stickers, 20% off POW store merchandise, a monthly POW newsletter, and a subscription to the biweekly email newsletter, “The Line” Additional destination benefits and discounts are available at ikonpass.com

Ikon Pass Destinations by Location

California: Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear Mountain Resort Colorado: Aspen Snowmass, Steamboat, Winter Park Resort, Copper Mountain Resort, Eldora Mountain Resort Maine: Sugarloaf, Sunday River Montana: Big Sky Resort New Hampshire: Loon Mountain Utah: Deer Valley Resort, AltaSnowbird Vermont: Stratton, Killington Resort, Sugarbush Resort West Virginia: Snowshoe Wyoming: Jackson Hole Mountain Resort Alberta, Canada: SkiBig3 Ontario, Canada: Blue Mountain Quebec, Canada: Tremblant British Columbia: Revelstoke Mountain Resort, CMH Heli-Skiing & Summer Adventures New South Wales, Australia: Thredbo

IKON PASS BY THE NUMBERS

Destinations: 27 Continents: 2 States: 9 Canadian Provinces: 4 Total Acres: 64,163 Trails: 3,354 Lifts: 495 *Does not include CMH stats

For more information please visit www.ikonpass.com.

About Ikon Pass

The Ikon Pass is the new standard in season passes, connecting the most iconic mountains across North America and Australia, delivering authentic, memorable snow adventures. Brought to you by Alterra Mountain Company, the Ikon Pass unlocks access to a community of diverse destinations you want to ski and ride, including Aspen Snowmass, Steamboat, Winter Park Resort, Copper Mountain Resort and Eldora Mountain Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Jackson Hole Mountain Resort in Wyoming; Big Sky in Montana; Stratton, Killington and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Deer Valley Resort, Alta and Snowbird in Utah; and Thredbo in New South Wales, Australia. Special offers are available at CMH Heli-Skiing & Summer Adventures, the world’s largest heli-skiing operation. For more information on the Ikon Pass, visit www.ikonpass.com.

About Alterra Mountain Company

Alterra Mountain Company is a family of 12 iconic year-round destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality, real-estate development, food and beverage and retail businesses. Headquartered in Denver, Colorado with destinations across the continent, we are rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans five U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Deer Valley in Utah; and CMH Heli-Skiing & Summer Adventures in

British Columbia. We honor each destination’s unique character and authenticity and celebrate the legendary adventures and enduring memories they bring to everyone. Alterra Mountain Company also owns Honua Kai Resort and Spa in Hawaii. For more information, visit www.alterramtnco.com.

About Thredbo

Thredbo is Australia’s premier snow resort and year-round alpine destination. Open 365 days a year, it is home to Australia’s longest snow runs, best mountain bike tracks and beautiful hiking trails. Its charming European alpine village provides a vibrant après scene and is situated in a picturesque valley at the heart of the iconic Kosciuszko National Park.

View source version on businesswire.com:https://www.businesswire.com/news/home/20180625005825/en/

CONTACT: The Ashima Group

Amelie Bruzat

amelie@theashimagroup.com

KEYWORD: AUSTRALIA UNITED STATES NORTH AMERICA CANADA AUSTRALIA/OCEANIA CALIFORNIA COLORADO MAINE MONTANA NEW HAMPSHIRE UTAH VERMONT WEST VIRGINIA WYOMING

INDUSTRY KEYWORD: OUTDOORS OTHER SPORTS SKIING/SNOWBOARDING SPORTS

SOURCE: Alterra Mountain Company

Copyright Business Wire 2018.

PUB: 06/25/2018 01:00 PM/DISC: 06/25/2018 01:01 PM

http://www.businesswire.com/news/home/20180625005825/en