Global M-Commerce 2018-2021 - M-Commerce Accounts for Over Half of Global Online Retail - ResearchAndMarkets.com
DUBLIN--(BUSINESS WIRE)--Dec 11, 2018--The “Global M-Commerce 2018” report has been added to ResearchAndMarkets.com’s offering.
Global M-Commerce sales are projected to double between 2018 and 2021, with MCommerce’s share of total online retail increasing to almost three-quarters, according to a forecast cited in this report.
Although all global regions have experienced growth in M-Commerce adoption in recent years, Asia-Pacific remains the global leader in mobile shopping, accounting for around 50% of global online transactions conducted via mobile devices. Moreover, China alone generated around two-thirds of global M-Commerce sales in 2017 with a projection to further growth.
Among the main drivers of global mobile shopping are the increasing number of mobile and Internet users, growing adoption of mobile payment methods and the development of mobile shopping apps and mobile-enhanced websites. Asia had the highest rate of Internet traffic stemming from mobile phones, followed by Africa and South America, as of early 2018.
One more important growth driver is the development of mobile shopping apps. Already in 2017, almost one-third of online retail sales worldwide were generated via mobile apps, with the highest share belonging to the global leader -Asia and the second highest to North America.
Due to the wide success of M-Commerce worldwide, risk of fraud through the mobile channels rises. Detecting fraudulent orders and security concerns with mobile platforms are among the main challenges for the M-Commerce merchants worldwide.
In order to reduce the various fraud risks, M-Commerce merchants have adopted an array of fraud prevention tools; among the most popular are card verification value (CVV), fraud scoring, address verification service (AVS), authentication and velocity checks, as revealed by a survey of merchants cited in the report.
Key Topics Covered
2. Global Developments
5. North America
6. Latin America
7. Middle East and Africa
For more information about this report visit https://www.researchandmarkets.com/research/rwqwtm/global_mcommerce?w=4
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INDUSTRY KEYWORD: TECHNOLOGY ONLINE RETAIL MOBILE/WIRELESS RETAIL
SOURCE: Research and Markets
Copyright Business Wire 2018.
PUB: 12/11/2018 02:19 PM/DISC: 12/11/2018 02:19 PM