Media Guide: James series on ESPN+ looks at his friendships
LeBron James’ first season with the Los Angeles Lakers has generated plenty of hoopla but not as much scrutiny as his signing with Miami in 2010 and move back to Cleveland in 2014. That’s why it might be the perfect time for a series looking at the relationship between James and three of his closest friends and business partners.
ESPN+ is airing “More Than an Athlete,” an eight-part series looking at James’ journey from high school basketball prodigy to one of the world’s best-known athletes through the eyes of James and his friends Maverick Carter, Randy Mims and Rich Paul.
The series, which has released four episodes and has four more debuting on Tuesdays through Jan. 8, is produced by UNINTERRUPTED, the award-winning digital media company founded by James and Carter.
“Now is a good time to show where we are in our lives,” Carter said in a phone interview.
The episodes feature the four looking at old photos and videos but also having free-flowing conversations about a 20-year relationship between the four friends as well as looking back at successes and failures. The group’s best-known misstep — The Decision — gets an entire episode. Most of the discussions are with the group but there are also individual interviews with all four.
Most of the later episodes will focus on James’ first season with the Lakers on and off the court.
“The whole thing is free-flowing as it relates to the relationship ebbing and flowing. We’ve been working on pulling all of the pieces together since June and July, but it is still going on,” Carter said.
Connor Schell, ESPN’s executive vice president of content, said the series fits in well with ESPN+’s original programming during its first year. The streaming channel has already debuted two “30 for 30” films and featured an all-access look at Duke basketball’s offseason.
Schell said conversations with James and Carter began earlier this year before the channel’s launch.
“They have built a remarkable business and done that through the deep relationships they have built together,” Schell said. “They are giving the fan an honest and authentic look at who they are though this series.”
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